Last updated January 6, 2015. Created on February 11, 2008.
Edited by lizzjoy, stevenc, sepeck, ugerhard. Log in to edit this page.

An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words).

Drupal elevator pitches

For managers

Drupal is a completely free, open source content management system that many intelligent companies are using today to provide for their needs. Drupal's many features and add-ons allow it to be used for a variety of website needs; perhaps for marketing, internal communications, informational websites, or for social networking purposes. If a needed feature is not currently available, it has a proven community of developers who can be paid to do the work for you. Drupal's access control system means that it can be easily applied to your organizational structure. Overall, Drupal is a good choice for today's companies of any size because it is free, easy, and incredibly flexible.

For web administrators

Drupal is an open source content management system that is a viable solution for today's web admins. Drupal's easy user interface and abundant feature list means it takes little effort to get lots done efficiently. Drupal provides for all your content needs, including information, images, podcasts, blogs, video, events and calendars, polls, collaborative work, forums, etc. It's extendable nature allows you to quickly add new content types, functionality improvements, and themes. Drupal's extensive features and capability to manage almost any type of content makes it the best solution for the modern website.

For developers

Drupal is an open source content management system that provides for your needs as a web developer. By using Drupal, you save time that you would otherwise be using to start from scratch- and because Drupal is used by so many people, it includes good APIs that tailor to realistic needs. Its abundant repository of additional features is frequently updated, so instead of maintaining code, you can concentrate on development. Drupal has lots of volunteers on hand who are willing to provide you with the information you need to get the job done. Overall, Drupal is a good choice for today's web developers because it provides a quality solution that can fit efficiently into any number of needs.

For non-technical people

Drupal is a free, community-built website development tool. It allows you to easily create, update and manage a website without requiring a lot of technical know-how. Drupal uses a point-and-click interface to let you add pages, menus, images and file uploads and it enforces security, so you can apply permissions to different kinds of users. As your website grows, it's easy to add custom features from the thousands of free modules you can download. Drupal is highly regarded as one of the best website frameworks available and is rapidly gaining adoption all over the globe. See more in the What Is Drupal? A Guide to Drupal for Non-Technical Types.

Looking for support? Visit the forums, or join #drupal-support in IRC.