This is a really exciting evolution of GA: the ability to understand your users Demographics and Interests.

It only required a one-line change to the final outputted code, as outlined here:

#3 ga-settings-screenshot-demog-interests.png100.74 KBarrrgh
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hass’s picture

Category: feature » support
Status: Active » Fixed


Leo Pitt’s picture

Not the most helpful response.

arrrgh’s picture

Issue summary: View changes
100.74 KB

RTFM didn't answer it for me either. Couldn't find it anywhere. Then I buggered around with all the GA module settings for a while. I'm not a scientist, so that's how I roll.

Under 'Search and Advertising' at /admin/config/system/googleanalytics, there's a wee box to check: 'Track DoubleClick data'. Save settings and clear cache (to be safe).


Fame and glory are only a click away on your Google Analytics dashboard. And a 24 hour wait.

Maybe a one liner in the README might help, but it seems easy now that we all know where the setting is.

jlea9378’s picture

I saw that option in the module settings but had no idea it was associated with the new Demographic and Interest reports.

dantodd’s picture

Thanks for this. Google Analytics doesn't validate the code , but it does seem to work if you ignore validation.

Diego Herranz’s picture

Good, but I also think that a more descriptive explanation could be used. I read:

If checked, the alternative Google DoubleClick data tracking is used to enable AdWords remarketing features. If you choose this option you will need to update your privacy policy.

and I never thought it was related with the new demographic features.


jeff h’s picture

If you can't see this checkbox, the following may explain why:

In 7.x-2.x-dev this option has been disabled. I see the code was commented out, and a reference made to

Status: Fixed » Closed (fixed)

Automatically closed - issue fixed for 2 weeks with no activity.

hass’s picture


svinod999’s picture

Confirming #5 by dantodd, it works if you have GA to ignore validation. The data gets displayed in GA from the next day onwards.

deverman’s picture

Does the drupal 6 version of this module support this feature?

Road Kill’s picture

I am not really convinced that ticking the track double click data box is working. If it was then why is Google Analytics still asking for validation? This issue requires some explanation from the developers to confirm if the demographics and interests reports are compatible and ”definitely” working properly with this module.

RTFM is not at all very help at all.

Road Kill’s picture

What nobody has mentioned is that if you wait 24 hours you can the click on validate code in GA and it goes through. If it does not authenticate you may need to go back to GA later and try again but it does authenticate.

Ashokjey’s picture

Status: Closed (fixed) » Active

Does the drupal 6 version of this module support this feature?

hass’s picture

Status: Active » Closed (fixed)


quantos’s picture

@arrgh #3 thank you mate. Q.

soulmatters’s picture

Thank you very much sir!