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I am currently in the process of rebuilding my website.
My main requirements include supporting responsive layout and ads.
As a result, the last few days I've been reading about ads - placement, responsive ads, different platforms including AdSense and dfp etc but the more I read, the more confused I become.
I am still unclear as to how do we support ads? Through a platform such as dfp? How are ads presented? In blocks? How do you ensure visibility in tablets and mobile?
I appreciate this questions is VERY vague and abstract but all I need at this stage is to understand the high-level concepts.
If you can please provide SOME basic knowledge such as where to start, some considerations I need to think, technologies, modules etc I will appreciate it very much!
Many thanks in advance