Enable the new Subaru BRZ to be sold online.
Buy BRZ was a 2013 Blue Drop Awards finalist for Best Marketplace/E-commerce Website Built With Drupal.
Drupal was already used for the main Subaru manufacturer brand website (http://subaru.com.au - Blue Drop Enterprise Site runner up 2012). A number of API based integrations into the core CMS combined with the functionality provided by Drupal Commerce were principle technology decision drivers.
Subaru (Australia) achieved a world first by becoming the first automotive manufacturer to sell a a model (their new BRZ sports car) solely online.
Demand was high with all available stock selling out in the first 3 hours. Sales have continued consistently since launch, supported by iterative site enhancements and 247 SLAs - car are sold daily around the clock.
The platform integrated with AS400 driven real time inventory tracking, insurance, finance and trade-in platforms.
An extensive UX process was involved covering both user and admin interactions.
The platform is hosted on Amazon AWS (with auto-scaling).
Development Company: Sitback