I have some questions about how to proceed on my website. I am a beginner to intermediate level user of Drupal and web development/marketing in general. I do not know coding. The website is a simple brochure style website for a medical practice with about 80 pages.
I want to move the site to a new domain that may have SEO benefits. My current site runs on Drupal 6.13. I have to decide whether I want to upgrade Drupal to 6.28 and update the modules and just do a 301 redirect to the new domain, or build a new site from scratch on Drupal 7 on the new domain. I want to keep the time and cost to a minimum.
Some things to consider are:
I really like the theme I am running on my current site (it has been tweaked and customized) so if I upgrade to Drupal 7 I would have to change themes and may have to get someone to customize it for me.
I am told that my current file system in my hosting account for my current site is really messed up, such that it would take some work and knowledge just to do an update to 6.28.
I am not sure if I will get SEO benefits from the domain name (it is an exact match domain name) if I simply do a 301 redirect, versus build the new site on the domain with a new hosting account (within my same host but a new account and IP address).
I have to forward traffic from my old domain to my new domain somehow, so if I did the Drupal 7 rebuild I guess I would just use the old domain as an alias domain name. I am not concerned about keeping backlink juice from my old domain as its SEO is really bad, but I am just concerned about people being able to find the site from the link.
I am wondering if it is just worth testing the domain for a month or two with a 301 redirect to see if it rises in the search rankings based on the domain name switch, as this would be the simplest and cheapest way to proceed.
Is it okay to keep my old site just running the way it is on older versions of Drupal? I haven’t seemed to have any problems with it.
So these are the factors. I am wondering about the pros and cons of each approach and am hoping if someone could give me some guidance. The only real reason I have decided to do anything at all is for SEO, and to capitalize on a really good exact match domain name that I have done some testing for in the market and think I could get some benefits.