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I'm using the Commerce Kickstart 2.0-rc4 profile.
If you're manually installing a site with Kickstart, you get an option to load demo content and products. On BOA, the install is automatic, and it always loads products. This is problematic because you cannot delete the predefined product types in the demo. There is an option to "reset" the demo, which doesn't work, because it deletes all tables and redirects to install.php, which is disabled on BOA.
So there is seemingly no way to install Kickstart without the demo content.