Second largest port in the world aligns international website platform with online strategy for years to come. Better UX, efficient content management and accurate audience-targeting results.
Open Source, Modulair, Preferably Belgian
The Port of Antwerp is one of Europe’s largest seaports, ranking second behind Rotterdam by total freight shipped internationally.
The Antwerp Port Authority is responsible for the port’s policy, promoting the Antwerp port all over the world. It provides administrative, technical and nautical support to ensure all port facilities are properly operated.
The website targets specific audiences through a set of sub-websites, including their own visual design and content management, and includes a separate section for employment and a community platform.
The Port of Antwerp’s whole website was redesigned and remanufactured to meet these online visual demands, and to match its online strategy and brand-placement policy.
The content management facilities were greatly improved by Drupal’s strong Content Management System. The usability of Drupal’s editor interface proved of great benefit for Port of Antwerp’s content editors.
Drupal’s HTML output was optimized to meet the semantic criteria that were defined upfront.
The website is code driven which means all of Drupal’s configuration and updates can be imported into Staging and Production environments in one go. This drastically reduced the change of error when implementing new features and executing maintenance tasks.
The website relies on Display Suite (maintained by Wunderkraut Belgium's Tech Lead Kristof De Jaeger) and FacetAPI for the facet search.
The new Port of Antwerp website allows efficient content co-creation in a mature open source content management system. The accurate targeting of various audiences worldwide is a vast improvement over the traditional setup.
The modular Drupal Framework allows for a continuous meeting Port of Antwerp’s demands while they broaden their online campaigns further.
The result is a set of semantically sound websites that are seamlessly integrated into one portal website that will effectively support Port of Antwerp’s online strategy in the coming years.
Wunderkraut Belgium: Nils Destoop, Matthias Vandermaessen, Jochen Stals, Toon Ketels, Jan-Yves Vanhaverbeke, Kristof Orts, Kristof De Jaeger, Michael Zenner, Els Van der Jeught