By amolinari on

Rail owns five stores between Brescia and Milan representing an important role in the local fashion world forefront.

Rail collaborates since more than three decades with a wide range of the most important fashion names including Ann Demeulemeester, Gucci, Carol Christian Poell, Yves Saint Lauren, Christian Dior, Tom Ford, Dolce & Gabbana, Thom Browne, Balenciaga, Marc Jacobs, Alexander McQueen, Azzedine Alaïa and many more.

Every product is presented to the customer in the most exclusive and selective way possible thanks to the sophistication of the owners in the selling products choice, taking care of the quality and uniqueness of each collection.

Rail’s online project RAILSO.COM aims to spread its thirty-year fashion culture into the world bringing tradition, style, quality and experience everywhere without boundaries becoming a worldwide fashion landmark.

Online store serves people from all around the world,

Visit railso.com →
Why Drupal was chosen: 

Drupal was chosen for its extreme flexibility which allowed to maintain effective management of backoffice while, at the level of template, it was possible to obtain a large freedom of intervention and customization.

Describe the project (goals, requirements and outcome): 

The online store has serves thousands of customers from all over the world, from the fashion capitals to the emerging markets. Not only a purchase but an outstanding fashion experience and opportunity in which the client is followed directly in the purchase and selection of products that are often unique in limited edition.

Technical specifications

Key modules/theme/distribution used: 
Ubercart
Why these modules/theme/distribution were chosen: 

As all projects of e-commerce, especially of clothing, there have been many customer requests relating to the management of foreign markets, different scales of trays were managed without any problems as well as all issues related to the management of the direct and personal orders and customer relationships, very importat things in case of sale of high-end products. Ubercart official distribution was enriched with a lot of contrib and custom modules to create a homogeneous ecosystem for customer, clients and their needs.

Community contributions: 

During the development of this project, we developed two ubercart payment gateway modules for the most important italian services and a module to let the client manage in realtime stock availability of products even from the real store creating a quick an effective integration between online and real store/warehouse. All these modules were released as contrib modules on the drupal site.

Team members: 
amolinari
Project team: 

Online project, web development, integrations and web/social marketing has been delivered by Incode.

Sectors: 
Beauty and Fashion
E-Commerce