Hello,

what the function of the hidden DIV on Bottom?

Code found in "/sites/all/themes/arctica/arctica/preprocess/preprocess-html.inc"
and display on every page bottom.

$cond_bottom .= '<div style="display:none">glqxz9283 sfy39587stf02 mnesdcuix8</div>';

Comments

JurriaanRoelofs’s picture

Status: Active » Closed (works as designed)

Debugging information on the theme and the version, to aid in support. helps me with supporting clients and users of the framework.

marcvangend’s picture

Status: Closed (works as designed) » Active

As much as I appreciate your efforts to provide support, I don't like this stuff in my html source. For one site I built with Arctica (custom subtheme), Google Webmaster Tools now reports "glqxz9283" as the 7th most significant word for this site... I'm concerned it might hurt SEO.

Wouldn't it be more appropriate to put some meta data in the header?
<meta name="arctica" content="glqxz9283 sfy39587stf02 mnesdcuix8" />

Regardless of the html markup, I would prefer if this was something I can easily disable by toggling a theme setting or by modifying the .info file of my subtheme.

fietserwin’s picture

+1 on #2 on moving it to a meta tag.

JurriaanRoelofs’s picture

Status: Active » Closed (works as designed)

Hi, this does not affect SEO. Since these codes aren't words, it can't change the perceived topic/relevance of your website.

marcvangend’s picture

Status: Closed (works as designed) » Active

Jurriaan, thanks for your reply.

You say it doesn't hurt SEO, but IMHO you cannot prove that statement. If "glqxz9283" is seen as the 7th most relevant word for my site, then obviously another word is lower on the list than it should be. Who knows if Google takes that into account when someone performs a search on that other word?

There are three people here who think this is a problem, and two suggestions for improvement (moving it to a meta tag and making it optional). I would appreciate if we can have a conversation about this. Would you accept a patch?

JurriaanRoelofs’s picture

I will make sure each keyword only appears once in the text so that it doesn't mess up the ranking of keywords.
I only accept claims of SEO advantage/disadvantages if they are supported by empirical evidence. If someone cares enough about it they can do a simple split test.

What I usually do is

-Create 2 identical pages, then differentiate them only with the factor you are testing (e.g. the extra div in the bottom)
-put the pages on a special testing domain no-one knows about, something like sdhfrjewajcdas.com is fine.
-Give the pages the same number of links from the same pages, alternating the order of the 2 links to moderate effects of Google-perceived link importance.
-See which page ranks above the other for the keywords you used as link text. Then you can make small adjustments to onpage SEO factors of either page and see if the factor you're researching has more or less effect then other onpage SEO factors that are known to be relevant.

tommyvyo’s picture

Count me in as a fourth person who has a problem with this.

This isn't cool and makes me weary of ever again using or purchasing anything from sooperthemes.com.

rosewoodmarketing’s picture

It's not a deal breaker for me, but is there a good reason why you wouldn't implement the alternative suggested above? It seems like the alternative suggested would be a better way to accomplish your purpose.

Is this removed or changed in 2.x? EDIT: No, it's still there.

JurriaanRoelofs’s picture

Hi, yeah the double occurence of terms is fixed in 2.0. There are still codes in the theme but because they occur only once they won't show up as primary keywords in SEO tools.