Still getting used to using Data Comparison in Rules 3 but I don't understand why the following rule won't work. It's supposed to be a simple check against the current path followed by a redirect.
Event: Content is viewed
Conditions: Data comparison 'site:current-page:path' equals 'node/add/company' (a path that does exist BTW).
Actions: Page redirect 'faq' (again, this path does indeed exist)