diff --git a/video_embed_field.feeds.inc b/video_embed_field.feeds.inc
new file mode 100644
index 0000000..5196383
--- /dev/null
+++ b/video_embed_field.feeds.inc
@@ -0,0 +1,43 @@
+<?php
+/**
+ * @file
+ * On behalf implementation of Feeds mapping API for video_embed_field.module.
+ */
+
+/**
+ * Implements hook_feeds_processor_targets_alter().
+ *
+ * @see FeedsNodeProcessor::getMappingTargets().
+ */
+function video_embed_field_feeds_processor_targets_alter(&$targets, $entity_type, $bundle_name) {
+  foreach (field_info_instances($entity_type, $bundle_name) as $name => $instance) {
+    $info = field_info_field($name);
+    if ($info['type'] == 'video_embed_field') {
+      $targets[$name] = array(
+        'name' => $instance['label'],
+        'callback' => 'video_embed_field_set_target',
+        'description' => t('The @label field of the node.', array('@label' => $instance['label'])),
+      );
+    }
+  }
+}
+
+/**
+ * Callback for mapping. Here is where the actual mapping happens.
+ *
+ * When the callback is invoked, $target contains the name of the field the
+ * user has decided to map to and $value contains the value of the feed item
+ * element the user has picked as a source.
+ */
+function video_embed_field_set_target($source, $entity, $target, $value) {
+  if (empty($value)) {
+    return;
+  }
+
+  $field = isset($entity->$target) ? $entity->$target : array();
+  if (!is_array($value) && !is_object($value)) {
+    $field['und'][0]['video_url'] = $value;
+  }
+  $entity->{$target} = $field;
+
+}
diff --git a/video_embed_field.module b/video_embed_field.module
index 6016faf..54491d4 100755
--- a/video_embed_field.module
+++ b/video_embed_field.module
@@ -17,6 +17,8 @@ module_load_include('inc', 'video_embed_field', 'video_embed_field.field');
 module_load_include('inc', 'video_embed_field', 'video_embed_field.admin');
 // Load our default handlers
 module_load_include('inc', 'video_embed_field', 'video_embed_field.handlers');
+// Load feeds mapping hooks
+module_load_include('inc', 'video_embed_field', 'video_embed_field.feeds');
 
 /**
  * Implementation of hook_ctools_plugin_directory().