diff --git a/modules/field/views_handler_field_field.inc b/modules/field/views_handler_field_field.inc
index 799c9a5..15a0a7c 100644
--- a/modules/field/views_handler_field_field.inc
+++ b/modules/field/views_handler_field_field.inc
@@ -790,7 +790,9 @@ class views_handler_field_field extends views_handler_field {
     if (!$entity) {
       return array();
     }
-
+    // Remove the $entity->_field_view_prepared flag to make sure that
+    // hook_field_formatter_prepare_view will be called for this field.
+    unset($entity->_field_view_prepared);
     $langcode = $this->field_language($entity_type, $entity);
     $render_array = field_view_field($entity_type, $entity, $this->definition['field_name'], $display, $langcode);