diff -uprb custom_formatters_original/includes/insert.inc custom_formatters/includes/insert.inc
--- custom_formatters_original/includes/insert.inc	2011-10-16 17:11:48.000000000 -0200
+++ custom_formatters/includes/insert.inc	2012-01-13 08:08:58.000000000 -0200
@@ -13,7 +13,7 @@ function custom_formatters_insert_styles
   $insert_styles = array();
   foreach ($formatters as $formatter) {
     if ($formatter->status && !$formatter->multiple && in_array('filefield', unserialize($formatter->field_types))) {
-      $label = $settings['label_prefix'] ? "{$settings['label_prefix_value']}: {$formatter->name}" : $formatter->name;
+      $label = $settings['label_prefix'] ? "{$settings['label_prefix_value']}: {$formatter->label}" : $formatter->label;
       $insert_styles['custom_formatters_' . $formatter->name] = array(
         'label' => $label,
       );