diff --git a/plugins/keyword_filter.inc b/plugins/keyword_filter.inc
index 3604ce0..2841874 100644
--- a/plugins/keyword_filter.inc
+++ b/plugins/keyword_filter.inc
@@ -40,6 +40,12 @@ function feeds_tamper_keyword_filter_form($importer, $element_key, $settings) {
     '#default_value' => isset($settings['invert']) ? $settings['invert'] : FALSE,
     '#description' => t('Inverting the filter will %remove items with the specified text.', array('%remove' => 'remove')),
   );
+  $form['field_only'] = array(
+    '#type' => 'checkbox',
+    '#title' => t('Skip field only'),
+    '#default_value' => isset($settings['field_only']) ? $settings['field_only'] : FALSE,
+    '#description' => t('If checked, then only the field will be skipped, but not the whole import item.'),
+  );
   return $form;
 }
 
@@ -81,7 +87,7 @@ function feeds_tamper_keyword_filter_callback($result, $item_key, $element_key,
         if (!$settings['invert']) {
           return;
         }
-        unset($result->items[$item_key]);
+        _feeds_tamper_keyword_filter_unset($result, $item_key, $element_key, &$field, $settings);
         return;
       }
     }
@@ -92,12 +98,26 @@ function feeds_tamper_keyword_filter_callback($result, $item_key, $element_key,
         if (!$settings['invert']) {
           return;
         }
-        unset($result->items[$item_key]);
+        _feeds_tamper_keyword_filter_unset($result, $item_key, $element_key, &$field, $settings);
         return;
       }
     }
   }
   if (!$settings['invert']) {
-    unset($result->items[$item_key]);
+    _feeds_tamper_keyword_filter_unset($result, $item_key, $element_key, &$field, $settings);
   }
 }
+
+/**
+ * Unset item helper.
+ */
+function _feeds_tamper_keyword_filter_unset(&$result, $item_key, $element_key, &$field, $settings) {
+  // Remove the whole item ...
+  if (empty($settings['field_only'])) {
+    unset($result->items[$item_key]);
+  }
+  // ... or only the field value.
+  else {
+    unset($result->items[$item_key][$element_key]);
+  }
+}
\ No newline at end of file