--- service_links.module	2011-11-04 16:07:26.000000000 +0100
+++ service_links.module	2011-11-04 16:09:46.000000000 +0100
@@ -741,7 +741,7 @@
       break;
   }
 
-  return check_plain($title);
+  return str_replace('&#039;', "'", strip_tags(htmlspecialchars_decode($title)));
 }
 
 /**
