diff --git a/googleanalytics.admin.inc b/googleanalytics.admin.inc
index c78b215..62fb224 100644
--- a/googleanalytics.admin.inc
+++ b/googleanalytics.admin.inc
@@ -261,12 +261,12 @@ function googleanalytics_admin_settings_form($form_state) {
     '#description' => t('Tell Google Analytics to anonymize the information sent by the tracker objects by removing the last octet of the IP address prior to its storage. Note that this will slightly reduce the accuracy of geographic reporting. In some countries it is not allowed to collect personally identifying information for privacy reasons and this setting may help you to comply with the local laws.'),
     '#default_value' => variable_get('googleanalytics_tracker_anonymizeip', 0),
   );
-  $form['tracking']['privacy']['googleanalytics_privacy_donottrack'] = array(
-    '#type' => 'checkbox',
-    '#title' => t('Universal web tracking opt-out'),
-    '#description' => t('If enabled and your server receives the <a href="@donottrack">Do-Not-Track</a> header from the client browser, the Google Analytics module will not embed any tracking code into your site. Compliance with Do Not Track could be purely voluntary, enforced by industry self-regulation, or mandated by state or federal law. Please accept your visitors privacy. If they have opt-out from tracking and advertising, you should accept their personal decision. This feature is currently limited to logged in users and disabled page caching.', array('@donottrack' => 'http://donottrack.us/')),
-    '#default_value' => variable_get('googleanalytics_privacy_donottrack', 1),
-  );
+  // $form['tracking']['privacy']['googleanalytics_privacy_donottrack'] = array(
+  //   '#type' => 'checkbox',
+  //   '#title' => t('Universal web tracking opt-out'),
+  //   '#description' => t('If enabled and your server receives the <a href="@donottrack">Do-Not-Track</a> header from the client browser, the Google Analytics module will not embed any tracking code into your site. Compliance with Do Not Track could be purely voluntary, enforced by industry self-regulation, or mandated by state or federal law. Please accept your visitors privacy. If they have opt-out from tracking and advertising, you should accept their personal decision. This feature is currently limited to logged in users and disabled page caching.', array('@donottrack' => 'http://donottrack.us/')),
+  //   '#default_value' => variable_get('googleanalytics_privacy_donottrack', 1),
+  // );
 
   // Custom variables.
   $form['googleanalytics_custom_var'] = array(
diff --git a/googleanalytics.admin.js b/googleanalytics.admin.js
index 35da84e..a1027c2 100644
--- a/googleanalytics.admin.js
+++ b/googleanalytics.admin.js
@@ -117,9 +117,6 @@ Drupal.behaviors.trackingSettingsSummary = {
       if ($('input#edit-googleanalytics-tracker-anonymizeip', context).is(':checked')) {
         vals.push(Drupal.t('Anonymize IP'));
       }
-      if ($('input#edit-googleanalytics-privacy-donottrack', context).is(':checked')) {
-        vals.push(Drupal.t('Universal web tracking opt-out'));
-      }
       if (!vals.length) {
         return Drupal.t('No privacy');
       }
diff --git a/googleanalytics.install b/googleanalytics.install
index e1b8aa7..aa7179e 100644
--- a/googleanalytics.install
+++ b/googleanalytics.install
@@ -47,7 +47,6 @@ function googleanalytics_uninstall() {
   variable_del('googleanalytics_translation_set');
   variable_del('googleanalytics_visibility_pages');
   variable_del('googleanalytics_visibility_roles');
-  variable_del('googleanalytics_privacy_donottrack');
 
   // Remove backup variables if exist. Remove this code in D8.
   variable_del('googleanalytics_codesnippet_after_backup_6300');
diff --git a/googleanalytics.module b/googleanalytics.module
index ee50390..d5d42cb 100644
--- a/googleanalytics.module
+++ b/googleanalytics.module
@@ -360,16 +360,16 @@ function googleanalytics_form_user_profile_form_alter(&$form, &$form_state) {
 
     // Disable tracking for visitors who have opted out from tracking via DNT (Do-Not-Track) header.
     $disabled = FALSE;
-    if (variable_get('googleanalytics_privacy_donottrack', 1) && !empty($_SERVER['HTTP_DNT'])) {
-      $disabled = TRUE;
+    // if (variable_get('googleanalytics_privacy_donottrack', 1) && !empty($_SERVER['HTTP_DNT'])) {
+    //   $disabled = TRUE;
 
-      // Override settings value.
-      $account->data['googleanalytics']['custom'] = FALSE;
+    //   // Override settings value.
+    //   $account->data['googleanalytics']['custom'] = FALSE;
 
-      $description .= '<span class="admin-disabled">';
-      $description .= ' ' . t('You have opted out from tracking via browser privacy settings.');
-      $description .= '</span>';
-    }
+    //   $description .= '<span class="admin-disabled">';
+    //   $description .= ' ' . t('You have opted out from tracking via browser privacy settings.');
+    //   $description .= '</span>';
+    // }
 
     $form['googleanalytics']['custom'] = array(
       '#type' => 'checkbox',
@@ -622,9 +622,8 @@ function _googleanalytics_visibility_pages() {
  */
 function _googleanalytics_visibility_header($account) {
 
-  if (($account->uid || variable_get('cache', 0) == 0) && variable_get('googleanalytics_privacy_donottrack', 1) && !empty($_SERVER['HTTP_DNT'])) {
-    // Disable tracking if caching is disabled or a visitors is logged in and
-    // have opted out from tracking via DNT (Do-Not-Track) header.
+  if (($account->uid || variable_get('cache', 0) == 0)) {
+    // Disable tracking if caching is disabled or a visitors is logged in.
     return FALSE;
   }
 
