diff --git a/panels_ipe/panels_ipe.module b/panels_ipe/panels_ipe.module
index 752ba25..23d273c 100644
--- a/panels_ipe/panels_ipe.module
+++ b/panels_ipe/panels_ipe.module
@@ -148,7 +148,7 @@ function theme_panels_ipe_add_pane_button($vars) {
   $renderer = $vars['renderer'];
 
   $attributes = array('class' =>array('ctools-use-modal', 'panels-ipe-hide-bar'));
-  $link = l(t('Add new pane'), $renderer->get_url('select-content', $region_id), array('attributes' => $attributes));
+  $link = l(t('Add pane'), $renderer->get_url('select-content', $region_id), array('attributes' => $attributes));
 
   // Add option to configure style in IPE
   if (user_access('administer panels styles')) {