diff --git a/omniture.module b/omniture.module
index 0397168..961a429 100644
--- a/omniture.module
+++ b/omniture.module
@@ -135,14 +135,16 @@ function _omniture_format_variables(array $variables = array()) {
       // Use the last element.
       $value = end($value);
     }
-
+
     if (isset($extra_variables[$key])) {
       $value = $extra_variables[$key];
     }
-
-    $key = check_plain($key);
-    $value = check_plain($value);
-    $variables_formatted .= "{$key}=\"{$value}\";\n";
+
+    if (isset($value)) {
+      $key = check_plain(trim($key));
+      $value = check_plain(trim($value));
+      $variables_formatted .= "{$key}=\"{$value}\";\n";
+    }
   }
   return $variables_formatted;
 }
@@ -232,7 +234,6 @@ function omniture_admin_settings() {
  */
 function omniture_set_variable($name = NULL, $value = NULL) {
   $variables = &drupal_static(__FUNCTION__, array());
-
   if (empty($name)) {
     return $variables;
   }
@@ -244,3 +245,51 @@ function omniture_set_variable($name = NULL, $value = NULL) {
 function omniture_get_variables() {
   return omniture_set_variable();
 }
+
+
+/**
+ * Implements hook_context_plugins().
+ */
+function omniture_context_plugins() {
+  $plugins = array();
+  $plugins['omniture_reaction'] = array(
+    'handler' => array(
+      'path' => drupal_get_path('module', 'omniture') .'/plugins',
+      'file' => 'omniture_reaction.inc',
+      'class' => 'omniture_reaction',
+      'parent' => 'context_reaction',
+    ),
+  );
+  return $plugins;
+}
+
+/**
+ * Implements hook_context_registry().
+ */
+function omniture_context_registry() {
+  $reg = array(
+    'reactions' => array(
+      'omniture_reaction' => array(
+        'title' => t('Omniture'),
+        'plugin' => 'omniture_reaction',
+      ),
+    ),
+  );
+  return $reg;
+}
+
+/**
+ * Implements hook_omniture_variables().
+ */
+function omniture_omniture_variables() {
+
+  //check if context is enabled
+  if (function_exists('context_get_plugin') ){
+    //get variables from context
+    if ($plugin = context_get_plugin('reaction', 'omniture_reaction')) {
+      $variables = $plugin->execute();
+      return array("variables" => $variables);
+    }
+  }
+}
+
diff --git a/plugins/omniture_reaction.inc b/plugins/omniture_reaction.inc
new file mode 100644
index 0000000..8a777a9
--- /dev/null
+++ b/plugins/omniture_reaction.inc
@@ -0,0 +1,56 @@
+<?php
+class omniture_reaction extends context_reaction {
+  /*
+   * implements context_reaction::options_form()
+   *
+   * Add a text area for placing variables as well as a
+   * token help section that show all of avaiable tokens
+   */
+  function options_form($context) {
+    $settings = $this->fetch_from_context($context);
+    $form = array(
+      '#title' => 'Omniture Variables',
+      '#type' => 'fieldset'
+    );
+    $form['variables'] = array(
+      '#title' => 'Name',
+      '#type' => 'textarea',
+      '#description' => t('A list of variables to set for omniture each line should be of the form VARIABLE = VALUE.  tokens can be used for the value. variables examples are s.eVar10 or s.prop5'),
+      '#default_value' => isset($settings['variables'])? $settings['variables'] : 0,
+    );
+    $form['token_help'] = array(
+      '#theme' => 'token_tree',
+      '#token_types' => array('node'),
+
+    );
+    return $form;
+  }
+
+  /*
+   * implements context_reaction::execute()
+   *
+   * go through all active context and covert the
+   * stored text in to variables. making sure we replace tokens
+   * before for sending it out
+   */
+  function execute(&$vars) {
+    $settings = array();
+    //grab the node object so we can use node tokens
+    $node = menu_get_object();
+    foreach ($this->get_contexts() as $context) {
+      if (isset($context->reactions[$this->plugin])) {
+        $settings = $context->reactions[$this->plugin]['variables'];
+        $settings = token_replace($settings, array("node" => $node));
+        $lines = explode("\n", $settings);
+        foreach($lines as $line) {
+          if(preg_match("/^ *(.*?) *= *(.*?) *$/", $line, $match)) {
+            $variables[$match[1]] = $match[2];
+
+          }
+        }
+      }
+    }
+    return $variables;
+  }
+
+}