diff --git a/omniture.install b/omniture.install
index 35cab79..9ce437d 100644
--- a/omniture.install
+++ b/omniture.install
@@ -26,6 +26,15 @@ function omniture_install() {
 }
 
 /**
+ * Implements hook_enable().
+ */
+function omniture_enable() {
+  $t = get_t();
+
+  drupal_set_message($t('The 7.x version of the Omniture module is no longer supported. Please use the <a href="@url">SiteCatalyst</a> module instead.', array('@url' => 'http://drupal.org/project/sitecatalyst')), 'error');
+}
+
+/**
  * Implements hook_uninstall().
  */
 function omniture_uninstall() {
@@ -46,3 +55,11 @@ function omniture_update_7000() {
   $ret = array();
   return $ret;
 }
+
+/**
+ * Tell users to switch the SiteCatalyst module.
+ */
+function omniture_update_7001() {
+  omniture_enable();
+}
+