diff --git a/core/modules/field/field.attach.inc b/core/modules/field/field.attach.inc
index e4b28a9..9db0d36 100644
--- a/core/modules/field/field.attach.inc
+++ b/core/modules/field/field.attach.inc
@@ -1075,12 +1075,16 @@ function field_attach_delete_revision($entity_type, $entity) {
 function field_attach_prepare_view($entity_type, $entities, $view_mode, $langcode = NULL) {
   $options = array('langcode' => array());
 
-  // To ensure hooks are only run once per entity, only process items without
-  // the _field_view_prepared flag.
+  // To ensure hooks are only run once per entity per view mode, only process
+  // items without the _field_view_prepared[$view_mode] flag.
   // @todo: resolve this more generally for both entity and field level hooks.
   $prepare = array();
   foreach ($entities as $id => $entity) {
-    if (empty($entity->_field_view_prepared)) {
+    // An entity can be rendered in more than one view mode on given page
+    // e.g. in preview mode and the display options for a field vary so we need
+    // to take view mode into account when processing elements and record the
+    // view mode that the enitity has been built for.
+    if (empty($entity->_field_view_prepared[$view_mode])) {
       // Add this entity to the items to be prepared.
       $prepare[$id] = $entity;
 
@@ -1089,7 +1093,9 @@ function field_attach_prepare_view($entity_type, $entities, $view_mode, $langcod
       $options['langcode'][$id] = field_language($entity_type, $entity, NULL, $langcode);
 
       // Mark this item as prepared.
-      $entity->_field_view_prepared = TRUE;
+      $entity->_field_view_prepared = array(
+        $view_mode => TRUE,
+      );
     }
   }