--- media.format_form.js	2012-06-29 13:08:16.000000000 -0700
+++ media.format_form.modified.js	2012-12-19 01:08:31.714975272 -0800
@@ -15,7 +15,7 @@
     // Add "Submit" and "Cancel" buttons inside the IFRAME that trigger the
     // behavior of the hidden "OK" and "Cancel" buttons that are outside the
     // IFRAME. See Drupal.media.browser.validateButtons() for more details.
-    $('<a class="button fake-ok">' + Drupal.t('Submit') + '</a>').appendTo($('#media-format-form')).bind('click', Drupal.media.formatForm.submit);
+    $('<a class="button fake-ok">' + Drupal.t('Insert into content') + '</a>').appendTo($('#media-format-form')).bind('click', Drupal.media.formatForm.submit);
     $('<a class="button fake-cancel">' + Drupal.t('Cancel') + '</a>').appendTo($('#media-format-form')).bind('click', Drupal.media.formatForm.submit);
 
     if (Drupal.settings.media_format_form.autosubmit) {