diff --git a/mailchimp.module b/mailchimp.module
index 7cb29a6..835de37 100644
--- a/mailchimp.module
+++ b/mailchimp.module
@@ -1194,6 +1194,10 @@ function mailchimp_insert_drupal_form_tag($mergevar) {
     '#default_value' => $mergevar['default'],
   );
 
+  if (!empty($mergevar['placeholder'])) {
+    $input['#attributes']['placeholder'] = $mergevar['placeholder'];
+  }
+
   switch ($mergevar['field_type']) {
     case 'address':
       // Sub-array of address elements according to MailChimp specs.