--- service_links.module.orig	2009-08-18 13:54:03.000000000 -0400
+++ service_links.module	2009-08-22 22:32:57.000000000 -0400
@@ -387,6 +387,10 @@
     $service['attributes']['title'] = $service['description'];
     $service['attributes']['id'] = form_clean_id('service_links-'. $service_id);
     $service['attributes'] += $settings['attributes'];
+    
+    foreach ($service['attributes'] as $attrib_key => $attrib_val) {
+      $service['attributes'][$attrib_key] = str_replace($settings['tag'], $settings['subst'], $attrib_val);
+    }
 
     $service['icon'] = isset($service['icon']) ? $service['icon'] : drupal_get_path('module', 'service_links') ."/images/$service_id.png";
 
