diff --git a/panels.module b/panels.module
index e4570bc..7f07cbc 100644
--- a/panels.module
+++ b/panels.module
@@ -1331,8 +1331,14 @@ function template_preprocess_panels_pane(&$vars) {
     $vars['more'] = l($content->more['title'], $content->more['href'], $content->more);
   }
 
+  // Save the additional data from the content object for later use by themers.
+  $vars['content_context'] = clone $content;
+  // Remove duplicate content. We don't need it in 2 places.
+  if (isset($vars['content_context']->content)) {
+    unset($vars['content_context']->content);
+  }
+  // Set the pane content to the actual content.
   $vars['content'] = !empty($content->content) ? $content->content : '';
-
 }
 
 /**