diff -u b/node_reference/node_reference.module b/node_reference/node_reference.module
--- b/node_reference/node_reference.module
+++ b/node_reference/node_reference.module
@@ -1055,9 +1055,16 @@
       $entity = t('Content');
     }
 
+    // Only specify target entity type if the field is used in more than one.
+    if (count($field['bundles']) > 1) {
+      $title = t('@field (@field_name) - reverse (to @entity)', array('@entity' => $entity, '@field' => $label, '@field_name' => $field['field_name']));
+    }
+    else {
+      $title = t('@field (@field_name) - reverse', array('@entity' => $entity, '@field' => $label, '@field_name' => $field['field_name']));
+    }
     $data['node'][$pseudo_field_name]['relationship'] = array(
-      'title' => t('@entity using @field', array('@entity' => $entity, '@field' => $label)),
-      'help' => t('Relate each @entity with a @field set to the node.', array('@entity' => $entity, '@field' => $label)),
+      'title' => $title,
+      'help' => t('Relate each @entity referencing the node through @field.', array('@entity' => $entity, '@field' => $label)),
       'handler' => 'views_handler_relationship_entity_reverse',
       'field_name' => $field['field_name'],
       'field table' => _field_sql_storage_tablename($field),
diff -u b/user_reference/user_reference.module b/user_reference/user_reference.module
--- b/user_reference/user_reference.module
+++ b/user_reference/user_reference.module
@@ -893,9 +893,16 @@
       $entity = t('Content');
     }
 
+    // Only specify target entity type if the field is used in more than one.
+    if (count($field['bundles']) > 1) {
+      $title = t('@field (@field_name) - reverse (to @entity)', array('@entity' => $entity, '@field' => $label, '@field_name' => $field['field_name']));
+    }
+    else {
+      $title = t('@field (@field_name) - reverse', array('@entity' => $entity, '@field' => $label, '@field_name' => $field['field_name']));
+    }
     $data['users'][$pseudo_field_name]['relationship'] = array(
-      'title' => t('@entity using @field', array('@entity' => $entity, '@field' => $label)),
-      'help' => t('Relate each @entity with a @field set to the user.', array('@entity' => $entity, '@field' => $label)),
+      'title' => $title,
+      'help' => t('Relate each @entity referencing the user through @field.', array('@entity' => $entity, '@field' => $label)),
       'handler' => 'views_handler_relationship_entity_reverse',
       'field_name' => $field['field_name'],
       'field table' => _field_sql_storage_tablename($field),