diff --git a/src/Normalizer/FieldItemNormalizer.php b/src/Normalizer/FieldItemNormalizer.php
index 4f3b04c..6acea40 100644
--- a/src/Normalizer/FieldItemNormalizer.php
+++ b/src/Normalizer/FieldItemNormalizer.php
@@ -49,15 +49,20 @@ class FieldItemNormalizer extends NormalizerBase {
 
     // Convert tokens if there are any.
     //
-    // Note that because we lack entity data for the current field most tokens
-    // will not be honored. By specifying the token replacement should not clear
-    // tokens, the token value itself will be available for JSON consumers.
+    // Tokens are not cleared on failure to replace in case the token is useful.
     //
-    // @todo Remove token processing when support for denormalization is added.
-    $normalized['value'] = array_map(function($tag) {
-      return $this->metatagToken->replace($tag, [], [
-        'clear' => FALSE,
-      ]);
+    // @todo Move token processed version of content to a 'processed' key.
+    $entity = $field_item->getEntity();
+    $normalized['value'] = array_map(function($tag) use ($entity) {
+      return $this->metatagToken->replace(
+        $tag,
+        [
+          $entity->getEntityTypeId() => $entity,
+        ],
+        [
+          'clear' => FALSE,
+        ]
+      );
     }, $normalized['value']);
 
     // Mock the field array similar to the other fields.
@@ -67,6 +72,13 @@ class FieldItemNormalizer extends NormalizerBase {
   }
 
   /**
+   * {@inheritdoc}
+   */
+  public function supportsDenormalization($data, $type, $format = NULL) {
+    return FALSE;
+  }
+
+  /**
    * Extract the metatag overrides from the field item.
    *
    * @param \Drupal\Core\Field\FieldItemInterface $item