diff --git a/flexslider.module b/flexslider.module
index b738761..653667c 100755
--- a/flexslider.module
+++ b/flexslider.module
@@ -519,7 +519,7 @@ function _flexslider_typecast_optionset(&$options) {
         case 'pauseText':
         case 'playText':
         case 'manualControls':
-          $options[$key] = (string)$value;
+          $options[$key] = (string)t($value);
           break;
         case 'startAt':
         case 'animationSpeed':