diff --git a/feeds.module b/feeds.module
index 48835d7..bfa0b78 100644
--- a/feeds.module
+++ b/feeds.module
@@ -572,6 +572,39 @@ function feeds_user_delete($account) {
 }
 
 /**
+ * Implements hook_entity_insert().
+ */
+function feeds_entity_insert($entity, $type) {
+  if (!in_array ($type, array ('node', 'user', 'taxonomy_term'))) {
+    list($id) = entity_extract_ids($type, $entity);
+    feeds_item_info_insert($entity, $id);
+  }
+}
+
+/**
+ * Implements hook_entity_update().
+ */
+function feeds_entity_update($entity, $type) {
+  if (!in_array ($type, array ('node', 'user', 'taxonomy_term'))) {
+    list($id) = entity_extract_ids($type, $entity);
+    feeds_item_info_save($entity, $id);
+  }
+}
+
+/**
+ * Implements hook_entity_delete().
+ */
+function feeds_entity_delete($entity, $type) {
+  if (!in_array ($type, array ('node', 'user', 'taxonomy_term'))) {
+    list($id) = entity_extract_ids($type, $entity);
+    db_delete('feeds_item')
+      ->condition('entity_type', $type)
+      ->condition('entity_id', $id)
+      ->execute();
+  }
+}
+
+/**
  * Implements hook_form_alter().
  */
 function feeds_form_alter(&$form, $form_state, $form_id) {
diff --git a/feeds.plugins.inc b/feeds.plugins.inc
index 7d53023..2e9b2a7 100644
--- a/feeds.plugins.inc
+++ b/feeds.plugins.inc
@@ -130,6 +130,30 @@ function _feeds_feeds_plugins() {
       'path' => $path,
     ),
   );
+  if (module_exists('entity')) {
+
+    foreach (entity_get_info() as $type => $entity_info) {
+      // @todo: test for saving and whatever else necessary?
+      if (entity_type_supports($type, 'create')) {
+        $info['FeedsEntityProcessor' . drupal_ucfirst($type)] = array(
+          'name' => 'Entity processor ' . $entity_info['label'],
+          // @todo: Use plural label if there.
+          'description' => 'Create and update ' . $entity_info['label'] . 's.',
+          'help' => 'Create and update ' . $entity_info['label'] . 's from parsed content.',
+          'plugin_key' => 'FeedsEntityProcessor',
+          'handler' => array(
+            'parent' => 'FeedsProcessor',
+            'class' => 'FeedsEntityProcessor',
+            'file' => 'FeedsEntityProcessor.inc',
+            'path' => $path,
+          ),
+          // Add in the entity type used.
+          // @see FeedsEntityProcessor::entityType()
+          'type' => $type,
+        );
+      }
+    }
+  }
   $info['FeedsNodeProcessor'] = array(
     'name' => 'Node processor',
     'description' => 'Create and update nodes.',
diff --git a/feeds_ui/feeds_ui.admin.inc b/feeds_ui/feeds_ui.admin.inc
index 1ad6826..7d1db61 100644
--- a/feeds_ui/feeds_ui.admin.inc
+++ b/feeds_ui/feeds_ui.admin.inc
@@ -416,6 +416,7 @@ function feeds_ui_plugin_form($form, &$form_state, $importer, $type) {
   $form = array();
   $form['#importer'] = $importer;
   $form['#plugin_type'] = $type;
+  $config = $importer->getConfig();
 
   foreach ($plugins as $key => $plugin) {
     $form['plugin_key'][$key] = array(
@@ -424,7 +425,7 @@ function feeds_ui_plugin_form($form, &$form_state, $importer, $type) {
       '#title' => $plugin['name'],
       '#description' => isset($plugin['help']) ? $plugin['help'] : $plugin['description'],
       '#return_value' => $key,
-      '#default_value' => ($plugin['handler']['class'] == get_class($importer->$type)) ? $key : '',
+      '#default_value' => ($key == $config[$type]['plugin_key']) ? $key : '',
     );
   }
   $form['submit'] = array(
diff --git a/plugins/FeedsEntityProcessor.inc b/plugins/FeedsEntityProcessor.inc
new file mode 100644
index 0000000..3f834e3
--- /dev/null
+++ b/plugins/FeedsEntityProcessor.inc
@@ -0,0 +1,163 @@
+<?php
+// $Id$
+
+/**
+ * @file
+ * Class definition of FeedsentityProcessor.
+ */
+
+/**
+ * Creates entities from feed items.
+ */
+class FeedsEntityProcessor extends FeedsProcessor {
+  /**
+   * Define entity type.
+   */
+  public function entityType() {
+    $importer = feeds_importer($this->id);
+    $plugin_key = $importer->config['processor']['plugin_key'];
+    $plugin_info = ctools_get_plugins('feeds', 'plugins', $plugin_key);
+    return $plugin_info['type'];
+  }
+
+  /**
+   * Implements parent::entityInfo().
+   */
+  protected function entityInfo() {
+    $info = parent::entityInfo();
+    $info += array('label plural' => $info['label']);
+    return $info;
+  }
+
+  /**
+   * Creates a new entity in memory and returns it.
+   */
+  protected function newEntity(FeedsSource $source) {
+    $entity = entity_property_values_create_entity($this->entityType(), $this->config['values'])->value();
+    $entity->language = LANGUAGE_NONE;
+    return $entity;
+  }
+
+  /**
+   * Loads an existing entity.
+   *
+   * If the update existing method is not FEEDS_UPDATE_EXISTING, only the entity
+   * table will be loaded, foregoing the entity_load API for better performance.
+   */
+  protected function entityLoad(FeedsSource $source, $id) {
+    $result = entity_load(array($id));
+    return reset($result);
+  }
+
+  /**
+   * Save a entity.
+   */
+  public function entitysave($entity) {
+    entity_save($this->entityType(), $entity);
+  }
+
+  /**
+   * Delete a series of entities.
+   */
+  protected function entityDeleteMultiple($ids) {
+    entity_delete_multiple($this->entityType(), $ids);
+  }
+
+  /**
+   * Override parent::configDefaults().
+   */
+  public function configDefaults() {
+    return array(
+      'values' => array(),
+    ) + parent::configDefaults();
+  }
+
+  /**
+   * Override parent::configForm().
+   */
+  public function configForm(&$form_state) {
+    $form = parent::configForm($form_state);
+    $form['values']['#tree'] = TRUE;
+    $form['input_format']['#description'] = t('Select the input format for the %entity to be created.', array('%entity' => $this->entityType()));
+
+    $wrapper = entity_metadata_wrapper($this->entityType());
+    foreach ($wrapper->getPropertyInfo() as $name => $property) {
+      if (!empty($property['required'])) {
+        $form['values'][$name] = array(
+          '#type' => 'textfield',
+          '#title' => $property['label'],
+          '#description' => isset($property['description']) ? $property['description'] : '',
+          '#default_value' => isset($this->config['values'][$name]) ? $this->config['values'][$name] : NULL,
+          '#required' => TRUE,
+        );
+        if (!empty($property['options list'])) {
+          $form['values'][$name]['#type'] = 'select';
+          $form['values'][$name]['#options'] = $wrapper->$name->optionsList();
+        }
+        // @todo: Maybe implement per data-type forms like Rules does?
+        $form['values'][$name]['#description'] .= ' ' . t('Expected data type: %type.', array('%type' => $wrapper->$name->type()));
+        if ($wrapper->$name instanceof EntityDrupalWrapper) {
+          $info = $wrapper->$name->entityInfo();
+          $id_info = $wrapper->$name->get($info['entity keys']['id'])->info();
+          $form['values'][$name]['#description'] .= ' ' . t('Just enter the identifier of the entity, i.e. %id', array('%id' => $id_info['label']));
+        }
+      }
+    }
+    return $form;
+  }
+
+  public function configFormSubmit(&$values) {
+    parent::configFormSubmit($values);
+  }
+
+  /**
+   * Override setTargetElement to operate on a target item that is a entity.
+   */
+  public function setTargetElement(FeedsSource $source, $target_item, $target_element, $value) {
+    $wrapper = entity_metadata_wrapper($this->entityType(), $target_item);
+    switch ($target_element) {
+      case 'url':
+      case 'guid':
+        $target_item->feeds_item->$target_element = $value;
+        break;
+      default:
+        $wrapper->$target_element->set($value);
+        break;
+    }
+  }
+
+  /**
+   * Return available mapping targets.
+   */
+  public function getMappingTargets() {
+    // Get a wrapper with the right bundle info.
+    $entity_info = $this->entityInfo();
+    $info = array('bundle' => NULL);
+
+    if (isset($entity_info['entity keys']['bundle']) && isset($this->config['values'][$entity_info['entity keys']['bundle']])) {
+      $info['bundle'] = $this->config['values'][$entity_info['entity keys']['bundle']];
+    }
+    else {
+      $info['bundle'] = $this->entityType();
+    }
+
+    $wrapper = entity_metadata_wrapper($this->entityType(), NULL, $info);
+    // @todo: maybe restrict to data types feeds can deal with.
+    foreach ($wrapper->getPropertyInfo() as $name => $property) {
+      if (!empty($property['setter callback'])) {
+        $targets[$name] = array(
+          'name' => $property['label'],
+          'description' => isset($property['description']) ? $property['description'] : NULL,
+        );
+      }
+    }
+    $targets[$entity_info['entity keys']['id']]['optional_unique'] = TRUE;
+
+    // Let other modules expose mapping targets.
+    self::loadMappers();
+    $type = $this->entityType();
+    drupal_alter('feeds_processor_targets', $targets, $type, $info['bundle']);
+
+    return $targets;
+  }
+}