diff --git a/entity.module b/entity.module
index d4a882c..a8ef936 100644
--- a/entity.module
+++ b/entity.module
@@ -184,8 +184,15 @@ function entity_ui_entity_page_view($entity) {
  * Gets the page title for the passed operation.
  */
 function entity_ui_get_page_title($op, $entity_type, $entity = NULL) {
-  module_load_include('inc', 'entity', 'includes/entity.ui');
-  $label = entity_label($entity_type, $entity);
+  $bundle = NULL;
+  if (isset($entity)) {
+    module_load_include('inc', 'entity', 'includes/entity.ui');
+    $label = entity_label($entity_type, $entity);
+  }
+  else {
+    $info = entity_get_info($entity_type);
+    $label = $info['label'];
+  }
   switch ($op) {
     case 'view':
       return $label;
@@ -199,14 +206,14 @@ function entity_ui_get_page_title($op, $entity_type, $entity = NULL) {
       return t('Delete @label', array('@label' => $label));
     case 'export':
       return t('Export @label', array('@label' => $label));
+    case 'add':
+      if (isset($entity)) {
+        list (, , $bundle) = entity_extract_ids($entity_type, $entity);
+      }
+      return entity_ui_get_action_title($op, $entity_type, $bundle);
+    case 'import':
+      return t('Import @label', array('@label' => $label));
   }
-  if (isset($entity)) {
-    list(, , $bundle) = entity_extract_ids($entity_type, $entity);
-  }
-  else {
-    $bundle = NULL;
-  }
-  return entity_ui_get_action_title($op, $entity_type, $bundle);
 }
 
 /**