diff --git a/README.txt b/README.txt
index ed048e4..b1be808 100644
--- a/README.txt
+++ b/README.txt
@@ -11,6 +11,11 @@ entity CRUD controller, which helps simplifying the creation of new entity types
 This is an API module. You only need to enable it if a module depends on it or
 you are interested in using it for development.
 
+If you've the features (https://drupal.org/project/features) module enabled you
+can optimize the performance by setting the variable features_rebuild_on_flush
+to FALSE. This avoids that flushing the cache triggers the entity rebuild
+process. Instead this process will be triggered whenever features are rebuilt.
+
 This README is for interested developers. If you are not interested in
 developing, you may stop reading now.
 
diff --git a/entity.features.inc b/entity.features.inc
index e266aaf..73626c4 100644
--- a/entity.features.inc
+++ b/entity.features.inc
@@ -7,6 +7,12 @@
 
 /**
  * Returns the configured entity features controller.
+ *
+ * @param string $type
+ *   The entity type to get the controller for.
+ *
+ * @return EntityDefaultFeaturesController
+ *   The configured entity features controller.
  */
 function entity_features_get_controller($type) {
   $static = &drupal_static(__FUNCTION__);
@@ -130,6 +136,18 @@ class EntityDefaultFeaturesController {
       }
     }
   }
+
+  /**
+   * Generates the result for hook_features_rebuild().
+   *
+   * @see entity_features_rebuild()
+   * @see entity_features_post_restore()
+   */
+  function rebuild($module = NULL) {
+    // We don't do the rebuild here since a whole rebuild is triggered in
+    // entity_features_post_restore().
+    // entity_defaults_rebuild(array($this->type));
+  }
 }
 
 /**
@@ -146,6 +164,8 @@ function entity_features_api() {
 }
 
 /**
+ * Implements hook_features_export_options().
+ *
  * Features component callback.
  */
 function entity_features_export_options($a1, $a2 = NULL) {
@@ -157,6 +177,8 @@ function entity_features_export_options($a1, $a2 = NULL) {
 }
 
 /**
+ * Implements hook_features_export().
+ *
  * Features component callback.
  */
 function entity_features_export($data, &$export, $module_name = '', $entity_type) {
@@ -164,6 +186,8 @@ function entity_features_export($data, &$export, $module_name = '', $entity_type
 }
 
 /**
+ * Implements hook_features_export_render().
+ *
  * Features component callback.
  */
 function entity_features_export_render($module, $data, $export = NULL, $entity_type) {
@@ -171,8 +195,32 @@ function entity_features_export_render($module, $data, $export = NULL, $entity_t
 }
 
 /**
+ * Implements hook_features_revert().
+ *
  * Features component callback.
  */
 function entity_features_revert($module = NULL, $entity_type) {
   return entity_features_get_controller($entity_type)->revert($module);
 }
+
+/**
+ * Implements hook_features_rebuild().
+ *
+ * Features component callback.
+ */
+function entity_features_rebuild($module = NULL, $entity_type) {
+  return entity_features_get_controller($entity_type)->rebuild($module);
+}
+
+/**
+ * Implements hook_features_post_restore().
+ *
+ * Revert all defaults when a features rebuild is triggered - even the ones not
+ * handled by features itself.
+ */
+function entity_features_post_restore($op, $items = array()) {
+  if ($op == 'rebuild') {
+    // Use features rebuild to rebuild the features independent exports too.
+    entity_defaults_rebuild();
+  }
+}
diff --git a/entity.module b/entity.module
index d4a882c..e507e02 100644
--- a/entity.module
+++ b/entity.module
@@ -1076,7 +1076,10 @@ function entity_flush_caches() {
   // case of enabling or disabling modules we already rebuild defaults in
   // entity_modules_enabled() and entity_modules_disabled(), so we do not need
   // to do it again.
-  if (current_path() != 'admin/modules/list/confirm') {
+  // Also check if features has explicitly disabled rebuilding on cache flush.
+  // If the variable is set features is installed and will take care of the re-
+  // build whenever the features page is visited anyway.
+  if (current_path() != 'admin/modules/list/confirm' && variable_get('features_rebuild_on_flush', TRUE)) {
     entity_defaults_rebuild();
   }