diff --git a/plugins/FeedsProcessor.inc b/plugins/FeedsProcessor.inc
index fe7c541..6fd93ef 100644
--- a/plugins/FeedsProcessor.inc
+++ b/plugins/FeedsProcessor.inc
@@ -5,6 +5,10 @@
  * Contains FeedsProcessor and related classes.
  */
 
+// Insert mode for new items.
+define('FEEDS_SKIP_NEW', 0);
+define('FEEDS_INSERT_NEW', 1);
+
 // Update mode for existing items.
 define('FEEDS_SKIP_EXISTING', 0);
 define('FEEDS_REPLACE_EXISTING', 1);
@@ -191,12 +195,14 @@ abstract class FeedsProcessor extends FeedsPlugin {
       if ($entity_id) {
         unset($state->removeList[$entity_id]);
       }
+      $skip_new = $this->config['insert_new'] == FEEDS_SKIP_NEW;
       $skip_existing = $this->config['update_existing'] == FEEDS_SKIP_EXISTING;
 
       module_invoke_all('feeds_before_update', $source, $item, $entity_id);
 
-      // If it exists, and we are not updating, pass onto the next item.
-      if ($entity_id && $skip_existing) {
+      // If it exists, and we are not updating, or if it not exists and we are
+      // not inserting, pass onto the next item.
+      if (($entity_id && $skip_existing) || (!$entity_id && $skip_new)) {
         continue;
       }
 
@@ -700,6 +706,7 @@ abstract class FeedsProcessor extends FeedsPlugin {
     }
     return array(
       'mappings' => array(),
+      'insert_new' => FEEDS_INSERT_NEW,
       'update_existing' => FEEDS_SKIP_EXISTING,
       'update_non_existent' => FEEDS_SKIP_NON_EXISTENT,
       'input_format' => NULL,
@@ -733,6 +740,17 @@ abstract class FeedsProcessor extends FeedsPlugin {
 
     $tokens = array('@entities' => strtolower($info['label plural']));
 
+    $form['insert_new'] = array(
+      '#type' => 'radios',
+      '#title' => t('Insert new @entities', $tokens),
+      '#description' => t('New @entities will be determined using mappings that are a "unique target".', $tokens),
+      '#options' => array(
+        FEEDS_INSERT_NEW => t('Insert new @entities', $tokens),
+        FEEDS_SKIP_NEW => t('Do not insert new @entities', $tokens),
+      ),
+      '#default_value' => $this->config['insert_new'],
+    );
+
     $form['update_existing'] = array(
       '#type' => 'radios',
       '#title' => t('Update existing @entities', $tokens),