diff --git a/modules/bpc_display/bpc_display.module b/modules/bpc_display/bpc_display.module
index 5fcebf4..43cafd4 100644
--- a/modules/bpc_display/bpc_display.module
+++ b/modules/bpc_display/bpc_display.module
@@ -159,8 +159,251 @@ function bpc_display_form_commerce_bpc_create_bulk_form_alter(&$form, &$form_sta
   }
 
 }
+
+/**
+ * Implements hook_field_widget_form_alter().
+ *
+ * @todo
+ *   A lot of this code is copied from the function
+ *   inline_entity_form_field_widget_form in inline_entity_form.module. It would
+ *   be nice if that could be abstracted out into a different helper function so
+ *   we could just call that function here instead.
+ */
+function bpc_display_field_widget_form_alter(&$element, &$form_state, $context) {
+  if (isset($_GET['bulk_creation_id'])
+  && isset($_SESSION['bulk_product_ids'][$_GET['bulk_creation_id']])) {
+    $entity_ids = $_SESSION['bulk_product_ids'][$_GET['bulk_creation_id']];
+    $type = $element['#entity']->type;
+    $field_name = _bpc_display_get_reference_field($type);
+    if ($element['#field_name'] == $field_name) {
+      $ief_id = $element['#ief_id'];
+      $wrapper = 'inline-entity-form-' . $ief_id;
+      $instance = $form_state['inline_entity_form'][$ief_id]['instance'];
+      $controller = inline_entity_form_get_controller($instance);
+      $settings = $form_state['inline_entity_form'][$ief_id]['settings'];
+      $cardinality = $form_state['field'][$field_name][LANGUAGE_NONE]['field']['cardinality'];
+
+      // Get the entity type labels for the UI strings.
+      $labels = $controller->labels();
+
+      // Build a parents array for this element's values in the form.
+      $parents = array_merge($element['#field_parents'], array($element['#field_name'], $element['#language']));
+
+      // Get the langcode of the parent entity.
+      $parent_langcode = entity_language($element['#entity_type'], $element['#entity']);
+
+      $delta = 0;
+      $weight_delta = max(ceil(count($entity_ids) * 1.2), 50);
+      foreach (entity_load($settings['entity_type'], $entity_ids) as $entity_id => $entity) {
+        $form_state['inline_entity_form'][$ief_id]['entities'][$delta] = $value = array(
+          'entity' => $entity,
+          'weight' => $delta,
+          'form' => NULL,
+          'needs_save' => FALSE,
+        );
+
+        // Data used by theme_inline_entity_form_entity_table().
+        $element['entities'][$delta]['#entity'] = $entity = $value['entity'];
+        $element['entities'][$delta]['#needs_save'] = $value['needs_save'];
+
+        // Handle row weights.
+        $element['entities'][$delta]['#weight'] = $value['weight'];
+
+        $row = &$element['entities'][$delta];
+        $row['delta'] = array(
+          '#type' => 'weight',
+          '#delta' => $weight_delta,
+          '#default_value' => $value['weight'],
+          '#attributes' => array('class' => array('ief-entity-delta')),
+        );
+
+        // Add an actions container with edit and delete buttons for the entity.
+        $row['actions'] = array(
+          '#type' => 'container',
+          '#attributes' => array('class' => array('ief-entity-operations')),
+        );
+
+        // Make sure entity_access is not checked for unsaved entities.
+        list($entity_id) = entity_extract_ids($controller->entityType(), $entity);
+        if (empty($entity_id) || entity_access('update', $controller->entityType(), $entity)) {
+          $row['actions']['ief_entity_edit'] = array(
+            '#type' => 'submit',
+            '#value' => t('Edit'),
+            '#name' => 'ief-' . $ief_id . '-entity-edit-' . $delta,
+            '#limit_validation_errors' => array(),
+            '#ajax' => array(
+              'callback' => 'inline_entity_form_get_element',
+              'wrapper' => $wrapper,
+            ),
+            '#submit' => array('inline_entity_form_open_row_form'),
+            '#ief_row_delta' => $delta,
+            '#ief_row_form' => 'edit',
+          );
+        }
+
+        // If 'allow_existing' is on, the default removal operation is unlink
+        // and the access check for deleting happens inside the controller
+        // removeForm() method.
+        if (empty($entity_id) || $controller->getSetting('allow_existing')
+          || entity_access('delete', $controller->entityType(), $entity)) {
+          $row['actions']['ief_entity_remove'] = array(
+            '#type' => 'submit',
+            '#value' => t('Remove'),
+            '#name' => 'ief-' . $ief_id . '-entity-remove-' . $delta,
+            '#limit_validation_errors' => array(),
+            '#ajax' => array(
+              'callback' => 'inline_entity_form_get_element',
+              'wrapper' => $wrapper,
+            ),
+            '#submit' => array('inline_entity_form_open_row_form'),
+            '#ief_row_delta' => $delta,
+            '#ief_row_form' => 'remove',
+          );
+        }
+
+        $delta++;
+      }
+
+      if ($cardinality > 1) {
+        // Add a visual cue of cardinality count.
+        $message = t('You have added @entities_count out of @cardinality_count allowed @label.', array(
+          '@entities_count' => $entity_count,
+          '@cardinality_count' => $cardinality,
+          '@label' => $labels['plural'],
+        ));
+        $element['cardinality_count'] = array(
+          '#markup' => '<div class="ief-cardinality-count">' . $message . '</div>',
+        );
+      }
+      // Do not return the rest of the form if cardinality count has been
+      // reached.
+      if ($cardinality > 0 && $entity_count == $cardinality) {
+        return $element;
+      }
+
+      // Try to open the add form (if it's the only allowed action, the
+      // field is required and empty, and there's only one allowed bundle).
+      if (empty($form_state['inline_entity_form'][$ief_id]['entities'])) {
+        if (count($settings['create_bundles']) == 1 && $instance['required'] && !$controller->getSetting('allow_existing')) {
+          $bundle = reset($settings['create_bundles']);
+
+          // The parent entity type and bundle must not be the same as the
+          // inline entity type and bundle, to prevent recursion.
+          if ($element['#entity_type'] != $settings['entity_type'] || $element['#bundle'] != $bundle) {
+            $form_state['inline_entity_form'][$ief_id]['form'] = 'add';
+            $form_state['inline_entity_form'][$ief_id]['form settings'] = array(
+              'bundle' => $bundle,
+            );
+          }
+        }
+      }
+
+      // If no form is open, show buttons that open one.
+      if (empty($form_state['inline_entity_form'][$ief_id]['form'])) {
+        $element['actions'] = array(
+          '#attributes' => array('class' => array('container-inline')),
+          '#type' => 'container',
+          '#weight' => 100,
+        );
+
+        // The user is allowed to create an entity of at least one bundle.
+        if (count($settings['create_bundles'])) {
+          // Let the user select the bundle, if multiple are available.
+          if (count($settings['create_bundles']) > 1) {
+            $bundles = array();
+            foreach ($entity_info['bundles'] as $bundle_name => $bundle_info) {
+              if (in_array($bundle_name, $settings['create_bundles'])) {
+                $bundles[$bundle_name] = $bundle_info['label'];
+              }
+            }
+
+            $element['actions']['bundle'] = array(
+              '#type' => 'select',
+              '#options' => $bundles,
+            );
+          }
+          else {
+            $element['actions']['bundle'] = array(
+              '#type' => 'value',
+              '#value' => reset($settings['create_bundles']),
+            );
+          }
+          if ($controller->getSetting('allow_new')) {
+            $element['actions']['ief_add'] = array(
+              '#type' => 'submit',
+              '#value' => t('Add new @type_singular', array('@type_singular' => $labels['singular'])),
+              '#name' => 'ief-' . $ief_id . '-add',
+              '#limit_validation_errors' => array(array_merge($parents, array('actions'))),
+              '#ajax' => array(
+                'callback' => 'inline_entity_form_get_element',
+                'wrapper' => $wrapper,
+              ),
+              '#submit' => array('inline_entity_form_open_form'),
+              '#ief_form' => 'add',
+            );
+          }
+        }
+
+        if ($controller->getSetting('allow_existing')) {
+          $element['actions']['ief_add_existing'] = array(
+            '#type' => 'submit',
+            '#value' => t('Add existing @type_singular', array('@type_singular' => $labels['singular'])),
+            '#name' => 'ief-' . $ief_id . '-add-existing',
+            '#limit_validation_errors' => array(array_merge($parents, array('actions'))),
+            '#ajax' => array(
+              'callback' => 'inline_entity_form_get_element',
+              'wrapper' => $wrapper,
+            ),
+            '#submit' => array('inline_entity_form_open_form'),
+            '#ief_form' => 'ief_add_existing',
+          );
+        }
+      }
+      else {
+        // There's a form open, show it.
+        $element['form'] = array(
+          '#type' => 'fieldset',
+          '#attributes' => array('class' => array('ief-form', 'ief-form-bottom')),
+          // Identifies the IEF widget to which the form belongs.
+          '#ief_id' => $ief_id,
+          // Used by Field API and controller methods to find the relevant
+          // values in $form_state.
+          '#parents' => array_merge($parents, array('form')),
+          // Pass the current entity type.
+          '#entity_type' => $settings['entity_type'],
+          // Pass the langcode of the parent entity,
+          '#parent_language' => $parent_langcode,
+        );
+
+        if ($form_state['inline_entity_form'][$ief_id]['form'] == 'add') {
+          $element['form']['#op'] = 'add';
+          $element['form'] += inline_entity_form_entity_form($controller, $element['form'], $form_state);
+
+          // Hide the cancel button if the reference field is required but
+          // contains no values. That way the user is forced to create an
+          // entity.
+          if (!$controller->getSetting('allow_existing') && $instance['required']
+            && empty($form_state['inline_entity_form'][$ief_id]['entities'])
+            && count($settings['create_bundles']) == 1) {
+            $element['form']['actions']['ief_add_cancel']['#access'] = FALSE;
+          }
+        }
+        elseif ($form_state['inline_entity_form'][$ief_id]['form'] == 'ief_add_existing') {
+          $element['form'] += inline_entity_form_reference_form($controller, $element['form'], $form_state);
+        }
+
+        // No entities have been added. Remove the outer fieldset to reduce
+        // visual noise caused by having two titles.
+        if (empty($form_state['inline_entity_form'][$ief_id]['entities'])) {
+          $element['#type'] = 'container';
+        }
+      }
+    }
+  }
+}
+
 /**
- * Implements  hook_form_BASE_FORM_ID_alter().
+ * Implements hook_form_BASE_FORM_ID_alter().
  *
  * Prepopulate product reference fields in the node creation form after
  * bulk creation.
@@ -197,6 +440,7 @@ function bpc_display_form_node_form_alter(&$form, &$form_state, $form_id) {
     }
   }
 }
+
 /**
  * Determine the node types that can serve as display nodes.
  *