diff --git a/modules/cart/commerce_cart.module b/modules/cart/commerce_cart.module
index f99a661..9f5a2b8 100644
--- a/modules/cart/commerce_cart.module
+++ b/modules/cart/commerce_cart.module
@@ -1742,9 +1742,10 @@ function commerce_cart_add_to_cart_form($form, &$form_state, $line_item, $show_q
       );
     }
     else {
+      $types = commerce_line_item_types();
       $form['submit'] = array(
         '#type' => 'submit',
-        '#value' => t('Add to cart'),
+        '#value' => $types[$line_item->type]['add_form_submit_value'],
         '#weight' => 15,
       );
     }