diff --git a/modules/product_reference/commerce_product_reference.module b/modules/product_reference/commerce_product_reference.module
index 59f4d0d..16a0c0e 100644
--- a/modules/product_reference/commerce_product_reference.module
+++ b/modules/product_reference/commerce_product_reference.module
@@ -1041,12 +1041,7 @@ function commerce_product_reference_options_list($field, $instance = NULL) {
   $options = array();
 
   // Look for an options list limit in the field settings.
-  if (!empty($field['settings']['options_list_limit'])) {
-    $limit = (int) $field['settings']['options_list_limit'];
-  }
-  else {
-    $limit = 10;
-  }
+  $limit = !empty($field['settings']['options_list_limit']) ? (int) $field['settings']['options_list_limit'] : NULL;
 
   // Loop through all product matches.
   foreach (commerce_product_match_products($field, $instance, '', 'contains', array(), $limit) as $product_id => $data) {