diff -Naur a/plugin.js b/plugin.js
--- a/plugin.js	2014-01-09 16:53:05.000000000 +0100
+++ b/plugin.js	2014-03-21 20:54:48.208005605 +0100
@@ -16,7 +16,7 @@
       // * http://docs.ckeditor.com/#!/guide/plugin_sdk_integration_with_acf
       allowedContent:
               'div(!featurette,align-left,align-right,align-center){width};' +
-              'div(!featurette-content); h2(!featurette-title)',
+              'div[data-align];p(!lead); h2(!featurette-heading)',
       // Minimum HTML which is required by this widget to work.
       requiredContent: 'div(featurette)',
       // Define two nested editable areas.