diff --git a/visual_select_file.js b/visual_select_file.js
index f48b4a4..7424f72 100644
--- a/visual_select_file.js
+++ b/visual_select_file.js
@@ -153,7 +153,7 @@
     // 'Parse' format.
     var
       args = format.split(':'),
-      format = args.shift();
+      format = Drupal.visualSelectFile.overrideSelectedFormat(args.shift(), file);
 
     // Existing formatter. Maybe custom.
     var formatters = Drupal.visualSelectFile.ckeditorFormatters;
@@ -165,6 +165,11 @@
     return formatters.style(file, format, editor, owner);
   };
 
+  Drupal.visualSelectFile.overrideSelectedFormat = function(format, file) {
+    var ext = /\.([a-z]+)$/.exec(file[2]);
+    return $.inArray(ext[1], ['jpg', 'jpeg', 'gif', 'png']) == -1 ? 'link' : format;
+  }
+
   // The default ckeditor element formatters.
   Drupal.visualSelectFile.ckeditorFormatters = {
     "style": function(file, style, editor, owner) {