diff --git a/src/Plugin/DisplayVariant/BlockDisplayVariant.php b/src/Plugin/DisplayVariant/BlockDisplayVariant.php
index 889d76d..af80626 100644
--- a/src/Plugin/DisplayVariant/BlockDisplayVariant.php
+++ b/src/Plugin/DisplayVariant/BlockDisplayVariant.php
@@ -21,12 +21,13 @@ use Drupal\Core\Utility\Token;
 use Drupal\ctools\Form\AjaxFormTrait;
 use Drupal\ctools\Plugin\BlockVariantInterface;
 use Drupal\ctools\Plugin\BlockVariantTrait;
+use Drupal\ctools\VariantTitleInterface;
 use Symfony\Component\DependencyInjection\ContainerInterface;
 
 /**
  * Provides a base class for a display variant that simply contains blocks.
  */
-abstract class BlockDisplayVariant extends VariantBase implements ContextAwareVariantInterface, ContainerFactoryPluginInterface, BlockVariantInterface, RefinableCacheableDependencyInterface {
+abstract class BlockDisplayVariant extends VariantBase implements VariantTitleInterface, ContextAwareVariantInterface, ContainerFactoryPluginInterface, BlockVariantInterface, RefinableCacheableDependencyInterface {
 
   use AjaxFormTrait;
   use BlockVariantTrait;
@@ -219,4 +220,11 @@ abstract class BlockDisplayVariant extends VariantBase implements ContextAwareVa
     return $vars;
   }
 
+  /**
+   * {@inheritdoc}
+   */
+  public function getTitle() {
+    return $this->label();
+  }
+
 }
diff --git a/src/VariantTitleInterface.php b/src/VariantTitleInterface.php
new file mode 100644
index 0000000..2aa3bc1
--- /dev/null
+++ b/src/VariantTitleInterface.php
@@ -0,0 +1,18 @@
+<?php
+
+namespace Drupal\ctools;
+
+/**
+ * Provides a title for BlockDisplayVariant plugins.
+ */
+interface VariantTitleInterface {
+
+  /**
+   * Retrieves the display title of this variant.
+   *
+   * @return string
+   *   The title of this variant.
+   */
+  public function getTitle();
+
+}