diff -Naur modules/search/search-result.tpl.php modules/search/search-result.tpl.php
--- modules/search/search-result.tpl.php	2011-06-29 21:20:10.000000000 -0400
+++ modules/search/search-result.tpl.php	2011-07-20 16:56:03.000000000 -0400
@@ -11,6 +11,7 @@
  * Available variables:
  * - $url: URL of the result.
  * - $title: Title of the result.
+ * - $rendered: Field values as defined in the field type's custom display.
  * - $snippet: A small preview of the result. Does not apply to user searches.
  * - $info: String of all the meta information ready for print. Does not apply
  *   to user searches.
@@ -68,8 +69,10 @@
     <a href="<?php print $url; ?>"><?php print $title; ?></a>
   </h3>
   <?php print render($title_suffix); ?>
-  <div class="search-snippet-info">
-    <?php if ($snippet) : ?>
+  <div class="search-content-info">
+    <?php if ($view_mode_settings['search_result']['custom_settings']) : ?>
+      <div class="search-rendered-info"><?php print $rendered; ?></div>
+    <?php elseif ($snippet) : ?>
       <p class="search-snippet"<?php print $content_attributes; ?>><?php print $snippet; ?></p>
     <?php endif; ?>
     <?php if ($info) : ?>
diff -Naur modules/search/search.css modules/search/search.css
--- modules/search/search.css	2011-06-29 21:20:10.000000000 -0400
+++ modules/search/search.css	2011-07-20 15:41:36.000000000 -0400
@@ -18,7 +18,7 @@
 .search-results li {
   margin-bottom: 1em;
 }
-.search-results .search-snippet-info {
+.search-results .search-content-info {
   padding-left: 1em; /* LTR */
 }
 .search-results .search-info {
diff -Naur modules/search/search.pages.inc modules/search/search.pages.inc
--- modules/search/search.pages.inc	2011-06-29 21:20:10.000000000 -0400
+++ modules/search/search.pages.inc	2011-07-20 16:42:30.000000000 -0400
@@ -129,6 +129,12 @@
   }
   // Check for existence. User search does not include snippets.
   $variables['snippet'] = isset($result['snippet']) ? $result['snippet'] : '';
+  // Provide rendered field data for custom display.  
+  $variables['rendered'] = $result['node']->rendered;
+  $variables['view_mode_settings'] = field_view_mode_settings('node', $result['node']->type);
+  if ($variables['view_mode_settings']['search_result']['custom_settings']) {
+    $variables['classes_array'][] = "search-result-custom-display";
+  }
   // Provide separated and grouped meta information..
   $variables['info_split'] = $info;
   $variables['info'] = implode(' - ', $info);