This is the rule 

{ "rules_unpublish_on_contact_" : {
    "LABEL" : "Unpublish on contact ",
    "PLUGIN" : "reaction rule",
    "OWNER" : "rules",
    "REQUIRES" : [ "webform_rules", "rules" ],
    "ON" : { "webform_rules_submit" : [] },
    "IF" : [
      { "webform_has_id" : {
          "form_id" : [ "node:nid" ],
          "selected_webform" : { "value" : { "webform-client-form-23" : "webform-client-form-23" } }
        }
      }
    ],
    "DO" : [
      { "component_rules_unpublish_content" : { "content_to_unpublish" : [ "node" ], "user" : [ "user" ] } }
    ]
  }
}

This is the Component ( this does works with another rule) 

{ "rules_unpublish_content" : {
    "LABEL" : "Unpublish Content",
    "PLUGIN" : "rule set",
    "OWNER" : "rules",
    "REQUIRES" : [ "rules" ],
    "USES VARIABLES" : {
      "content_to_unpublish" : { "label" : "Content to unpublish ", "type" : "node" },
      "user" : { "label" : "User", "type" : "user" }
    },
    "RULES" : [
      { "RULE" : {
          "IF" : [ { "node_is_published" : { "node" : [ "content-to-unpublish" ] } } ],
          "DO" : [ { "node_unpublish" : { "node" : [ "content-to-unpublish" ] } } ],
          "LABEL" : "Unpublish Content Rule"
        }
      },
      { "RULE" : {
          "DO" : [
            { "mail" : {
                "to" : [ "content-to-unpublish:author:mail" ],
                "subject" : "Ad [content-to-unpublish:title] Unpublished ",
                "message" : "Hi [content-to-unpublish:author],\r\n\r\nYour Ad [content-to-unpublish:title] has been unpublished this is due to one of the following reasons:\r\n\r\n1. You have received an email about the purchase of the item \r\n2. Your Ad has reached its expiry date of [content-to-unpublish:field-listing-dates:value2]\r\n\r\n\r\nIf your item did not sell you may relist it for its remaining time using this link [content-to-unpublish:edit-url]\r\n\r\nThanks \r\n[site:mail]",
                "language" : [ "" ]
              }
            }
          ],
          "LABEL" : "Email Author"
        }
      }
    ]
  }
}