diff --git a/modules/product_reference/commerce_product_reference.module b/modules/product_reference/commerce_product_reference.module
index 986e3e2..5b65694 100644
--- a/modules/product_reference/commerce_product_reference.module
+++ b/modules/product_reference/commerce_product_reference.module
@@ -183,7 +183,7 @@ function commerce_product_reference_node_view($node, $view_mode = 'full') {
         // Loop through the fields on the referenced product's type.
         foreach (field_info_instances('commerce_product', $product->type) as $product_field_name => $product_field) {
           // Add the product field to the node's content array.
-          $node->content['product:' . $product_field_name] = field_view_field('commerce_product', $product, $product_field_name, 'node_' . $view_mode);
+          $node->content['product:' . $product_field_name] = field_view_field('commerce_product', $product, $product_field_name, $view_mode);
 
           // For multiple value references, add context information so the cart
           // form can do dynamic replacement of fields.