diff --git a/core/lib/Drupal/Core/Entity/EntityType.php b/core/lib/Drupal/Core/Entity/EntityType.php
index bab091a..ba114b7 100644
--- a/core/lib/Drupal/Core/Entity/EntityType.php
+++ b/core/lib/Drupal/Core/Entity/EntityType.php
@@ -189,6 +189,13 @@ class EntityType implements EntityTypeInterface {
   protected $label = '';
 
   /**
+   * The human-readable label for a collection of entities of the type.
+   *
+   * @var string
+   */
+  protected $label_collection = '';
+
+  /**
    * The indefinite singular name of the type.
    *
    * @var string
@@ -763,6 +770,17 @@ public function getLowercaseLabel() {
   /**
    * {@inheritdoc}
    */
+  public function getCollectionLabel() {
+    if (empty($this->label_collection)) {
+      $label = $this->getLabel();
+      $this->label_collection = new TranslatableMarkup('@label entities', ['@label' => $label], [], $this->getStringTranslation());
+    }
+    return $this->label_collection;
+  }
+
+  /**
+   * {@inheritdoc}
+   */
   public function getSingularLabel() {
     if (empty($this->label_singular)) {
       $lowercase_label = $this->getLowercaseLabel();
diff --git a/core/lib/Drupal/Core/Entity/EntityTypeInterface.php b/core/lib/Drupal/Core/Entity/EntityTypeInterface.php
index 5388a3e..9907481 100644
--- a/core/lib/Drupal/Core/Entity/EntityTypeInterface.php
+++ b/core/lib/Drupal/Core/Entity/EntityTypeInterface.php
@@ -651,6 +651,14 @@ public function getLabel();
   public function getLowercaseLabel();
 
   /**
+   * Gets the collection label of the entity type.
+   *
+   * @return string
+   *   The collection label.
+   */
+  public function getCollectionLabel();
+
+  /**
    * Gets the singular label of the entity type.
    *
    * @return string
diff --git a/core/lib/Drupal/Core/Entity/Routing/DefaultHtmlRouteProvider.php b/core/lib/Drupal/Core/Entity/Routing/DefaultHtmlRouteProvider.php
index fd23018..695dd7d 100644
--- a/core/lib/Drupal/Core/Entity/Routing/DefaultHtmlRouteProvider.php
+++ b/core/lib/Drupal/Core/Entity/Routing/DefaultHtmlRouteProvider.php
@@ -316,13 +316,16 @@ protected function getCollectionRoute(EntityTypeInterface $entity_type) {
     // If the entity type does not provide an admin permission, there is no way
     // to control access, so we cannot provide a route in a sensible way.
     if ($entity_type->hasLinkTemplate('collection') && $entity_type->hasListBuilderClass() && ($admin_permission = $entity_type->getAdminPermission())) {
+      /** @var \Drupal\Core\StringTranslation\TranslatableMarkup $label */
+      $label = $entity_type->getCollectionLabel();
+
       $route = new Route($entity_type->getLinkTemplate('collection'));
       $route
         ->addDefaults([
           '_entity_list' => $entity_type->id(),
-          // @todo Improve this in https://www.drupal.org/node/2767025
-          '_title' => '@label entities',
-          '_title_arguments' => ['@label' => $entity_type->getLabel()],
+          '_title' => $label->getUntranslatedString(),
+          '_title_arguments' => $label->getArguments(),
+          '_title_context' => $label->getOption('context'),
         ])
         ->setRequirement('_permission', $admin_permission);
 
diff --git a/core/modules/node/src/Entity/Node.php b/core/modules/node/src/Entity/Node.php
index 68afc83..bb0e36a 100644
--- a/core/modules/node/src/Entity/Node.php
+++ b/core/modules/node/src/Entity/Node.php
@@ -18,6 +18,7 @@
  * @ContentEntityType(
  *   id = "node",
  *   label = @Translation("Content"),
+ *   label_collection = @Translation("Content"),
  *   label_singular = @Translation("content item"),
  *   label_plural = @Translation("content items"),
  *   label_count = @PluralTranslation(
diff --git a/core/tests/Drupal/Tests/Core/Entity/EntityTypeTest.php b/core/tests/Drupal/Tests/Core/Entity/EntityTypeTest.php
index d633afc..06cf5e1 100644
--- a/core/tests/Drupal/Tests/Core/Entity/EntityTypeTest.php
+++ b/core/tests/Drupal/Tests/Core/Entity/EntityTypeTest.php
@@ -319,6 +319,16 @@ public function testGetGroupLabel() {
   }
 
   /**
+   * @covers ::getCollectionLabel
+   */
+  public function testGetCollectionLabel() {
+    $translatable_label = new TranslatableMarkup('Entity test collection', [], [], $this->getStringTranslationStub());
+    $entity_type = $this->setUpEntityType(['label_collection' => $translatable_label]);
+    $entity_type->setStringTranslation($this->getStringTranslationStub());
+    $this->assertEquals('Entity test collection', $entity_type->getCollectionLabel());
+  }
+
+  /**
    * @covers ::getSingularLabel
    */
   public function testGetSingularLabel() {
diff --git a/core/tests/Drupal/Tests/Core/Entity/Routing/DefaultHtmlRouteProviderTest.php b/core/tests/Drupal/Tests/Core/Entity/Routing/DefaultHtmlRouteProviderTest.php
index 170d0c1..7e853bc 100644
--- a/core/tests/Drupal/Tests/Core/Entity/Routing/DefaultHtmlRouteProviderTest.php
+++ b/core/tests/Drupal/Tests/Core/Entity/Routing/DefaultHtmlRouteProviderTest.php
@@ -14,6 +14,7 @@
 use Drupal\Core\Entity\FieldableEntityInterface;
 use Drupal\Core\Entity\Routing\DefaultHtmlRouteProvider;
 use Drupal\Core\Field\FieldStorageDefinitionInterface;
+use Drupal\Core\StringTranslation\TranslatableMarkup;
 use Drupal\Tests\UnitTestCase;
 use Prophecy\Argument;
 use Prophecy\Prophecy\ObjectProphecy;
@@ -282,13 +283,15 @@ public function providerTestGetCollectionRoute() {
     $entity_type4->getAdminPermission()->willReturn('administer the entity type');
     $entity_type4->id()->willReturn('the_entity_type_id');
     $entity_type4->getLabel()->willReturn('The entity type');
+    $entity_type4->getCollectionLabel()->willReturn(new TranslatableMarkup('Test entities'));
     $entity_type4->getLinkTemplate('collection')->willReturn('/the/collection/link/template');
     $entity_type4->entityClassImplements(FieldableEntityInterface::class)->willReturn(FALSE);
     $route = (new Route('/the/collection/link/template'))
       ->setDefaults([
         '_entity_list' => 'the_entity_type_id',
-        '_title' => '@label entities',
-        '_title_arguments' => ['@label' => 'The entity type'],
+        '_title' => 'Test entities',
+        '_title_arguments' => [],
+        '_title_context' => '',
       ])
       ->setRequirements([
         '_permission' => 'administer the entity type',