diff --git a/core/profiles/standard/standard.install b/core/profiles/standard/standard.install
index e127a2f..1459586 100644
--- a/core/profiles/standard/standard.install
+++ b/core/profiles/standard/standard.install
@@ -47,7 +47,7 @@ function standard_install() {
 
   // Create a Home link in the main menu.
   $menu_link = entity_create('menu_link', array(
-    'link_title' => t('Home'),
+    'link_title' => 'Home',
     'link_path' => '<front>',
     'menu_name' => 'main',
   ));
@@ -62,7 +62,7 @@ function standard_install() {
   $shortcut_set = shortcut_set_load('default');
   $menu_link = entity_create('menu_link', array(
     'link_path' => 'node/add',
-    'link_title' => t('Add content'),
+    'link_title' => 'Add content',
     'weight' => -20,
   ));
   $menu_link->save();
@@ -70,7 +70,7 @@ function standard_install() {
 
   $menu_link = entity_create('menu_link', array(
     'link_path' => 'admin/content',
-    'link_title' => t('All content'),
+    'link_title' => 'All content',
     'weight' => -19,
   ));
   $menu_link->save();