diff --git a/core/modules/block_content/block_content.local_actions.yml b/core/modules/block_content/block_content.local_actions.yml
index 735e374..44efc49 100644
--- a/core/modules/block_content/block_content.local_actions.yml
+++ b/core/modules/block_content/block_content.local_actions.yml
@@ -1,12 +1,12 @@
 block_content_type_add:
   route_name: block_content.type_add
-  title: 'Add custom block type'
+  title: 'Add block type'
   appears_on:
     - block_content.type_list
 
 block_content_add_action:
   route_name: block_content.add_page
-  title: 'Add custom block'
+  title: 'Add block'
   appears_on:
     - block.admin_display
     - block.admin_display_theme
diff --git a/core/modules/block_content/block_content.routing.yml b/core/modules/block_content/block_content.routing.yml
index b6a1aaf..56778db 100644
--- a/core/modules/block_content/block_content.routing.yml
+++ b/core/modules/block_content/block_content.routing.yml
@@ -10,7 +10,7 @@ block_content.add_page:
   path: '/block/add'
   defaults:
     _content: '\Drupal\block_content\Controller\BlockContentController::add'
-    _title: 'Add custom block'
+    _title: 'Add block'
   options:
     _admin_route: TRUE
   requirements: