diff --git a/src/Controller/PageManagerController.php b/src/Controller/PageManagerController.php
new file mode 100644
index 0000000..58b1923
--- /dev/null
+++ b/src/Controller/PageManagerController.php
@@ -0,0 +1,84 @@
+<?php
+
+namespace Drupal\page_manager\Controller;
+
+use Drupal\Core\Entity\EntityManagerInterface;
+use Drupal\Core\Controller\ControllerBase;
+use Drupal\page_manager\PageVariantInterface;
+use Symfony\Component\DependencyInjection\ContainerInterface;
+
+/**
+ * Controllers for Page Manager.
+ */
+class PageManagerController extends ControllerBase {
+  /**
+   * The entity manager service.
+   *
+   * @var \Drupal\Core\Entity\EntityManagerInterface
+   */
+  protected $entityManager;
+
+  /**
+   * Class constructor.
+   */
+  public function __construct(EntityManagerInterface $entity_manager) {
+    $this->entityManager = $entity_manager;
+  }
+
+  /**
+   * {@inheritdoc}
+   */
+  public static function create(ContainerInterface $container) {
+    return new static(
+      $container->get('entity.manager')
+    );
+  }
+
+  /**
+   * Route title callback.
+   *
+   * @param mixed $page_manager_page_variant
+   *
+   * @return string
+   *   The title for a particular page.
+   */
+  public function pageTitle($page_manager_page_variant) {
+    if (is_string($page_manager_page_variant)) {
+      $page_manager_page_variant = $this->entityManager->loadEntityByConfigTarget('page_variant', $page_manager_page_variant);
+    }
+
+    // Get the variant context.
+    $contexts = $page_manager_page_variant->getContexts();
+    // Get the variant page entity.
+
+    $tokens = [];
+
+    foreach ($contexts as $key => $context) {
+      if ($context->hasContextValue()) {
+        if (is_object($context->getContextValue())) {
+          $tokens[$key] = $context->getContextValue();
+        }
+        elseif (is_numeric($context->getContextValue())) {
+          // Try and load the context value if it is numeric and it's an entity
+          // data type
+          $data_type = $context->getContextDefinition()->getDataType();
+          $matches = [];
+          if (preg_match('/entity:(\w+)/', $data_type, $matches)) {
+            $entity_type = $matches[1];
+            if ($entity = $this->entityManager->getStorage($entity_type)->load($context->getContextValue())) {
+              $tokens[$key] = $entity;
+            }
+          }
+        }
+      }
+    }
+
+    // Get the page variant page title setting.
+    $variant_title_setting = $page_manager_page_variant->getPageTitle();
+    // Load the Token service and run our page title through it.
+    $token_service = \Drupal::token();
+    return $token_service->replace($variant_title_setting,
+      $tokens);
+  }
+
+}
diff --git a/src/Entity/PageVariant.php b/src/Entity/PageVariant.php
index 58ad7f8..2313f1e 100644
--- a/src/Entity/PageVariant.php
+++ b/src/Entity/PageVariant.php
@@ -470,4 +470,15 @@ class PageVariant extends ConfigEntityBase implements PageVariantInterface {
     return $vars;
   }
 
+  /**
+   * {@inheritdoc}
+   */
+  public function getPageTitle() {
+    $page_variant = $this->getVariantPlugin();
+    if (is_callable([$page_variant, 'getPageTitle'])) {
+      return $page_variant->getPageTitle();
+    }
+    return $this->getPage()->label();
+  }
+
 }
diff --git a/src/PageVariantInterface.php b/src/PageVariantInterface.php
index d0cd19a..199cf86 100644
--- a/src/PageVariantInterface.php
+++ b/src/PageVariantInterface.php
@@ -181,4 +181,11 @@ interface PageVariantInterface extends ConfigEntityInterface, EntityWithPluginCo
    */
   public function removeStaticContext($name);
 
+  /**
+   * Retrieves the variant page title.
+   *
+   * @return string
+   */
+  public function getPageTitle();
+
 }
diff --git a/src/Plugin/DisplayVariant/PageBlockDisplayVariant.php b/src/Plugin/DisplayVariant/PageBlockDisplayVariant.php
index 4b704d0..cb0de73 100644
--- a/src/Plugin/DisplayVariant/PageBlockDisplayVariant.php
+++ b/src/Plugin/DisplayVariant/PageBlockDisplayVariant.php
@@ -336,4 +336,11 @@ class PageBlockDisplayVariant extends BlockDisplayVariant implements PluginWizar
     return $vars;
   }
 
+  /**
+   * {@inheritdoc}
+   */
+  public function getPageTitle() {
+    return $this->renderPageTitle($this->configuration['page_title']);
+  }
+
 }
diff --git a/src/Routing/PageManagerRoutes.php b/src/Routing/PageManagerRoutes.php
index 7def0d8..1dda3cd 100644
--- a/src/Routing/PageManagerRoutes.php
+++ b/src/Routing/PageManagerRoutes.php
@@ -94,7 +94,7 @@ class PageManagerRoutes extends RouteSubscriberBase {
       $defaults['base_route_name'] = $base_route_name;
 
       $defaults['_entity_view'] = 'page_manager_page_variant';
-      $defaults['_title'] = $entity->label();
+      $defaults['_title_callback'] = '\Drupal\page_manager\Controller\PageManagerController::pageTitle';
       $defaults['page_manager_page'] = $entity->id();
       $parameters['page_manager_page_variant']['type'] = 'entity:page_variant';
       $parameters['page_manager_page']['type'] = 'entity:page';
diff --git a/tests/src/Unit/PageManagerRoutesTest.php b/tests/src/Unit/PageManagerRoutesTest.php
index d0fff14..b78ee6e 100644
--- a/tests/src/Unit/PageManagerRoutesTest.php
+++ b/tests/src/Unit/PageManagerRoutesTest.php
@@ -92,9 +92,6 @@ class PageManagerRoutesTest extends UnitTestCase {
     $variant1->getWeight()->willReturn(0);
     $page1->getVariants()
       ->willReturn(['variant1' => $variant1->reveal()]);
-    $page1->label()
-      ->willReturn('Page label')
-      ->shouldBeCalled();
     $page1->usesAdminTheme()
       ->willReturn(TRUE)
       ->shouldBeCalled();
@@ -130,7 +127,7 @@ class PageManagerRoutesTest extends UnitTestCase {
     $route = $collection->get('page_manager.page_view_page1_variant1');
     $expected_defaults = [
       '_entity_view' => 'page_manager_page_variant',
-      '_title' => 'Page label',
+      '_title_callback' => '\Drupal\page_manager\Controller\PageManagerController::pageTitle',
       'page_manager_page_variant' => 'variant1',
       'page_manager_page' => 'page1',
       'page_manager_page_variant_weight' => 0,
@@ -208,7 +205,7 @@ class PageManagerRoutesTest extends UnitTestCase {
     $route = $collection->get('page_manager.page_view_page1_variant1');
     $expected_defaults = [
       '_entity_view' => 'page_manager_page_variant',
-      '_title' => NULL,
+      '_title_callback' => '\Drupal\page_manager\Controller\PageManagerController::pageTitle',
       'page_manager_page_variant' => 'variant1',
       'page_manager_page' => 'page1',
       'page_manager_page_variant_weight' => 0,
@@ -297,7 +294,7 @@ class PageManagerRoutesTest extends UnitTestCase {
         'path' => '/test_route1',
         'defaults' => [
           '_entity_view' => 'page_manager_page_variant',
-          '_title' => 'Page 1',
+          '_title_callback' => '\Drupal\page_manager\Controller\PageManagerController::pageTitle',
           'page_manager_page_variant' => 'variant1',
           'page_manager_page' => 'page1',
           'page_manager_page_variant_weight' => 0,
@@ -325,7 +322,7 @@ class PageManagerRoutesTest extends UnitTestCase {
         'path' => '/test_route2',
         'defaults' => [
           '_entity_view' => 'page_manager_page_variant',
-          '_title' => 'Page 2',
+          '_title_callback' => '\Drupal\page_manager\Controller\PageManagerController::pageTitle',
           'page_manager_page_variant' => 'variant2',
           'page_manager_page' => 'page2',
           'page_manager_page_variant_weight' => 0,
@@ -386,7 +383,7 @@ class PageManagerRoutesTest extends UnitTestCase {
 
     $expected_defaults = [
       '_entity_view' => 'page_manager_page_variant',
-      '_title' => NULL,
+      '_title_callback' => '\Drupal\page_manager\Controller\PageManagerController::pageTitle',
       'page_manager_page_variant' => 'variant1',
       'page_manager_page' => 'page1',
       'page_manager_page_variant_weight' => 0,