diff --git a/src/AliasCleaner.php b/src/AliasCleaner.php
index 340a266..4854f97 100644
--- a/src/AliasCleaner.php
+++ b/src/AliasCleaner.php
@@ -228,6 +228,9 @@ class AliasCleaner implements AliasCleanerInterface {
     $output = Html::decodeEntities($string);
     $output = PlainTextOutput::renderFromHtml($output);
 
+    // Replace or drop punctuation based on user settings.
+    $output = strtr($output, $this->cleanStringCache['punctuation']);
+    
     // Optionally transliterate.
     if ($this->cleanStringCache['transliterate']) {
       // If the reduce strings to letters and numbers is enabled, don't bother
@@ -236,8 +239,6 @@ class AliasCleaner implements AliasCleanerInterface {
       $output = $this->transliteration->transliterate($output, $langcode, $this->cleanStringCache['reduce_ascii'] ? '' : '?');
     }
 
-    // Replace or drop punctuation based on user settings.
-    $output = strtr($output, $this->cleanStringCache['punctuation']);
 
     // Reduce strings to letters and numbers.
     if ($this->cleanStringCache['reduce_ascii']) {