diff --git a/views_content/plugins/content_types/views_panes.inc b/views_content/plugins/content_types/views_panes.inc
index 07e93f7..9654869 100644
--- a/views_content/plugins/content_types/views_panes.inc
+++ b/views_content/plugins/content_types/views_panes.inc
@@ -233,6 +233,9 @@ function views_content_views_panes_content_type_render($subtype, $conf, $panel_a
     }
     else {
       $view->display_handler->set_option('use_more', TRUE);
+      if ($allow['more_text'] && !empty($conf['more_text'])) {
+        $view->display_handler->set_option('use_more_text', ctools_context_keyword_substitute($conf['more_text'], array(), $contexts));
+      }
       // Make sure the view runs the count query so we know whether or not the
       // more link applies.
       $view->get_total_rows = TRUE;
@@ -333,6 +336,7 @@ function views_content_views_panes_add_defaults(&$conf, $view) {
   $conf += array(
     'link_to_view' => $view->display_handler->get_option('link_to_view'),
     'more_link' => $view->display_handler->get_option('use_more'),
+    'more_text' => $view->display_handler->get_option('more_text'),
     'feed_icons' => FALSE,
     'use_pager' => $pager['type'] != 'none' && $pager['type'] != 'some',
     'pager_id' => isset($pager['options']['id']) ? $pager['options']['id'] : 0,
@@ -397,10 +401,17 @@ function views_content_views_panes_content_type_edit_form($form, &$form_state) {
     $form['more_link'] = array(
       '#type' => 'checkbox',
       '#default_value' => isset($conf['more_link']) ? $conf['more_link'] : $view->display_handler->get_option('use_more'),
-      '#description' => t('The text of this link will be "@more". This setting can only be modified on the View configuration.', array('@more' => $view->display_handler->use_more_text())),
       '#title' => t('Provide a "more" link.'),
     );
   }
+  if ($allow['more_text']) {
+    $form['more_text'] = array(
+      '#type' => 'textfield',
+      '#default_value' => isset($conf['more_text']) ? $conf['more_text'] : '',
+      '#title' => t('Override "more" text'),
+      '#description' => t('Leave blank to use the default text: "@more"', array('@more' => $view->display_handler->use_more_text())),
+    );
+  }
 
   if (!empty($allow['feed_icons'])) {
     $form['feed_icons'] = array(
@@ -569,7 +580,7 @@ function views_content_views_panes_content_type_edit_form($form, &$form_state) {
  */
 function views_content_views_panes_content_type_edit_form_submit(&$form, &$form_state) {
   // Copy everything from our defaults.
-  $keys = array('link_to_view', 'more_link', 'feed_icons', 'use_pager',
+  $keys = array('link_to_view', 'more_link', 'more_text', 'feed_icons', 'use_pager',
     'pager_id', 'items_per_page', 'offset', 'path_override', 'path', 'arguments', 'fields_override', 'exposed',
   );
 
diff --git a/views_content/plugins/views/views_content_plugin_display_panel_pane.inc b/views_content/plugins/views/views_content_plugin_display_panel_pane.inc
index 05d3478..442496c 100644
--- a/views_content/plugins/views/views_content_plugin_display_panel_pane.inc
+++ b/views_content/plugins/views/views_content_plugin_display_panel_pane.inc
@@ -31,6 +31,7 @@ class views_content_plugin_display_panel_pane extends views_plugin_display {
         'offset'          => array('default' => FALSE),
         'link_to_view'    => array('default' => FALSE),
         'more_link'       => array('default' => FALSE),
+        'more_text'       => array('default' => FALSE),
         'path_override'   => array('default' => FALSE),
         'title_override'  => array('default' => FALSE),
         'exposed_form'    => array('default' => FALSE),
@@ -167,6 +168,7 @@ class views_content_plugin_display_panel_pane extends views_plugin_display {
           'offset' => t('Pager offset'),
           'link_to_view' => t('Link to view'),
           'more_link' => t('More link'),
+          'more_text' => t('More text'),
           'path_override' => t('Path override'),
           'title_override' => t('Title override'),
           'exposed_form' => t('Use exposed widgets form as pane configuration'),