diff --git a/includes/view.inc b/includes/view.inc
index 2a74fb0..dbb32c7 100644
--- a/includes/view.inc
+++ b/includes/view.inc
@@ -652,6 +652,8 @@ class view extends views_db_object {
 
         // Add this argument's substitution
         $substitutions['%' . ($position + 1)] = $arg_title;
+        $substitutions['!' . ($position + 1)] = isset($this->args[$position]) ? strip_tags(html_entity_decode($this->args[$position])) : '';
+
 
         // Since we're really generating the breadcrumb for the item above us,
         // check the default action of this argument.