diff -u b/includes/entity.ui.inc b/includes/entity.ui.inc
--- b/includes/entity.ui.inc
+++ b/includes/entity.ui.inc
@@ -505,6 +505,7 @@
    */
   public function hook_menu() {
     $items = parent::hook_menu();
+    $path_ends = array();
 
     // Extend the 'add' path.
     $items[$this->path . '/add'] = array(
@@ -516,18 +517,23 @@
       'access arguments' => array('create', $this->entityType),
       'type' => MENU_LOCAL_ACTION,
     );
-    $items[$this->path . '/add/%'] = array(
-      'title callback' => 'entity_ui_get_action_title',
-      'title arguments' => array('add', $this->entityType, $this->id_count + 1),
-      'page callback' => 'entity_ui_get_bundle_add_form',
-      'page arguments' => array($this->entityType, $this->id_count + 1),
-      'access callback' => 'entity_access',
-      'access arguments' => array('create', $this->entityType),
-    );
+    $path_ends[] = '/add';
+
+    foreach ($this->entityInfo['bundles'] as $bundle_name => $bundle_info) {
+      $items[$this->path . '/add/' . $bundle_name] = array(
+        'title callback' => 'entity_ui_get_action_title',
+        'title arguments' => array('add', $this->entityType, $this->id_count + 1),
+        'page callback' => 'entity_ui_get_bundle_add_form',
+        'page arguments' => array($this->entityType, $this->id_count + 1),
+        'access callback' => 'entity_access',
+        'access arguments' => array('create', $this->entityType),
+      );
+      $path_ends[] = '/add/' . $bundle_name;
+    }
 
     if (!empty($this->entityInfo['admin ui']['file'])) {
       // Add in the include file for the entity form.
-      foreach (array('/add', '/add/%') as $path_end) {
+      foreach ($path_ends as $path_end) {
         $items[$this->path . $path_end]['file'] = $this->entityInfo['admin ui']['file'];
         $items[$this->path . $path_end]['file path'] = isset($this->entityInfo['admin ui']['file path']) ? $this->entityInfo['admin ui']['file path'] : drupal_get_path('module', $this->entityInfo['module']);
       }