diff --git a/theme/theme.inc b/theme/theme.inc
index 5b1dfab..0b2903f 100644
--- a/theme/theme.inc
+++ b/theme/theme.inc
@@ -216,6 +216,9 @@ function template_preprocess_field_imagematrix_block(&$variables) {
       if (!empty($item['title'])) {
         $image_variables['path']['options']['attributes']['title'] = $item['title'];
       }
+      else if (!empty($item['alt'])) {
+        $image_variables['path']['options']['attributes']['title'] = $item['alt'];
+      }
       if (!empty($variables['settings']['custom_class'])) {
         $image_variables['path']['options']['attributes']['class'] = array($variables['settings']['custom_class']);
       }