diff --git a/feeds_ui/feeds_ui.admin.inc b/feeds_ui/feeds_ui.admin.inc
index beb1930..3f7e9c9 100644
--- a/feeds_ui/feeds_ui.admin.inc
+++ b/feeds_ui/feeds_ui.admin.inc
@@ -618,7 +618,6 @@ function feeds_ui_mapping_settings_form($form, $form_state, $i, $mapping, $targe
   if (isset($form_state['mapping_settings'][$i])) {
     $mapping = $form_state['mapping_settings'][$i] + $mapping;
   }
-
   if ($form_state['mapping_settings_edit'] === $i) {
     // Build the form.
     if (isset($target['form_callback'])) {
@@ -627,9 +626,9 @@ function feeds_ui_mapping_settings_form($form, $form_state, $i, $mapping, $targe
     else {
       $settings_form = array();
     }
-
     // Merge in the optional unique form.
     $settings_form += feeds_ui_mapping_settings_optional_unique_form($mapping, $target, $form, $form_state);
+    $settings_form += feeds_ui_mapping_settings_allow_empty_form($mapping, $target, $form, $form_state);
 
     return array(
       '#type' => 'container',
@@ -661,7 +660,9 @@ function feeds_ui_mapping_settings_form($form, $form_state, $i, $mapping, $targe
     if ($optional_unique_summary = feeds_ui_mapping_settings_optional_unique_summary($mapping, $target, $form, $form_state)) {
       $summary .= ' ' . $optional_unique_summary;
     }
-
+    if ($allow_empty_summary = feeds_ui_mapping_settings_allow_empty_summary($mapping, $target, $form, $form_state)) {
+      $summary .= ' ' . $allow_empty_summary;
+    }
     if ($summary) {
       return array(
         'summary' => array(
@@ -848,12 +849,25 @@ function feeds_ui_mapping_settings_optional_unique_summary($mapping, $target, $f
 }
 
 /**
+ * Per mapping settings summary callback. Shows whether a mapping is can
+ * be saved with a null value.
+ */
+function feeds_ui_mapping_settings_allow_empty_summary($mapping, $target, $form, $form_state) {
+    if ($mapping['allow_empty']) {
+      return t('Empty values allowed.');
+    }
+    else {
+      return t('Empty values ignored.');
+    }
+}
+
+
+/**
  * Per mapping settings form callback. Lets the user choose if a target is as
  * unique or not.
  */
 function feeds_ui_mapping_settings_optional_unique_form($mapping, $target, $form, $form_state) {
   $settings_form = array();
-
   if (!empty($target['optional_unique'])) {
     $settings_form['unique'] = array(
       '#type' => 'checkbox',
@@ -866,6 +880,22 @@ function feeds_ui_mapping_settings_optional_unique_form($mapping, $target, $form
 }
 
 /**
+ * Per mapping settings form callback. Lets the user choose if a target's null
+ * values are ignored or not.
+ */
+function feeds_ui_mapping_settings_allow_empty_form($mapping, $target, $form, $form_state) {
+  $settings_form = array();
+  $settings_form['allow_empty'] = array(
+    '#type' => 'checkbox',
+    '#title' => t('Allow empty values'),
+    '#default_value' => !empty($mapping['allow_empty']),
+  );
+
+  return $settings_form;
+}
+
+
+/**
  * Theme feeds_ui_overview_form().
  */
 function theme_feeds_ui_overview_form($variables) {
diff --git a/mappers/text.inc b/mappers/text.inc
index 48447d7..6fba38c 100644
--- a/mappers/text.inc
+++ b/mappers/text.inc
@@ -19,12 +19,13 @@ function text_feeds_processor_targets_alter(&$targets, $entity_type, $bundle_nam
   );
   foreach (field_info_instances($entity_type, $bundle_name) as $name => $instance) {
     $info = field_info_field($name);
-
+    $allow_empty = $targets[$name]['allow_empty'];
     if (in_array($info['type'], $text_types)) {
       $targets[$name] = array(
         'name' => check_plain($instance['label']),
         'callback' => 'text_feeds_set_target',
         'description' => t('The @label field of the entity.', array('@label' => $instance['label'])),
+        'allow_empty' => $allow_empty,
       );
     }
   }
@@ -34,7 +35,12 @@ function text_feeds_processor_targets_alter(&$targets, $entity_type, $bundle_nam
  * Callback for mapping text fields.
  */
 function text_feeds_set_target($source, $entity, $target, $value) {
-  if (empty($value)) {
+  foreach ($source->importer->processor->config['mappings'] as $mapping) {
+    if ($mapping['target'] == $target && $mapping['allow_empty']) {
+      $allow_empty = TRUE;
+    }
+  }
+  if (empty($value) && !$allow_empty) {
     return;
   }